2.1 Overview
The methodology used in collecting and analyzing the data of this research will be described. The secondary data were collected to guide and support the study, and the primary data were collected to meet the objectives. Moreover, research and sample design, pilot test, data analysis methods will be described in the following.
2.2 Secondary Data Collection
The study specifically investigates the problems caused by Chinese tourists. Both exploratory research and descriptive research were applied. The former one was done through studying relevant literatures and the latter one was done by conducting questionnaire survey to gather primary data from the Hong Kong resident about their perception of Chinese tourists. According to
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Questionnaire survey was used as the major tool for data collection.
The rising popularity of survey research and the growing number of Internet users in the 1990 led quite naturally to increased use of the Internet to deliver surveys to collect responses (Balch, 2007).
With a number of anti and support parallel traders or Individual Visit Scheme group were formed in social media. Internet Survey is the best way to reach the target respondents. A questionnaires in English and Traditional Chinese with 36 questions were sent to Facebook, Line and Forum as well as hand distribution. In this study, the perception of Hong Kong resident towards Chinese tourists, especially the problems caused by Chinese tourists in the consideration of the Hong Kong resident. And the demographic data of the Chinese tourists which the respondents were encounter with 63 were collected.
2.4 Questionnaire Design
In this survey, nearly all the questions in the questionnaire were close ended. It was more comprehensive for Hong Kong residents to finish the questionnaire within 20 minutes. A 16 paged questionnaire in traditional Chinese was used in this research with English version of the questionnaire for reference. As the survey was initially written in English and then translated into Chinese. There were totally 36 questions in the questionnaire. Sub-questions were designed in
Veal, A. J., 2006. Research Methods for Leisure and Tourism. 3rd ed. Beijing: China Renmin University Press.
The survey is the most familiar and ever-present method used to collect demographic information, feelings, and opinions, and to learn about a defined population (Graziano & Raulin, 2010). Also, use of a web-based survey will allow for immediate distribution of data (Greenlaw & Brown-Welty, 2009). In addition, to get a feel for the type of question to best use on the questionnaire, a focus group will also be used. Questions will on the survey will be related to the following information needed, i.e., 1)
While many problems are associated with International tourism, it can still offer some advantages. For one thing, International tourism can open job opportunities for the native citizens. To demonstrate, when tourists visit an area, the vast majority of them don’t have a clue on
Doxey, G. V. (1975). A causation theory of visitor-resident irritants: Methodology and research inferences. In Travel and Tourism Research Association Sixth Annual Conference Proceedings (pp. 195-198). Salt Lake City, UT: Travel and Tourism Research Association.
Tourist dissatisfaction scores were assigned as percentages and were not distinguished between conservation and welfare. These scores were set next to each other in a table that allowed clear comparison, though not all WTA types had sufficient tourist review data for a percentage dissatisfaction score. This significantly reduces the number of WTAs that have been used to conclude a low dissatisfaction percentage. In addition, it brings in to question the reliability of TripAdvisor as a source for assessing tourist opinion - 9 of the 24 WTA types were not given a dissatisfaction score. TripAdvisor also may present a level of bias, since tourists self-select, therefore strong positive or negative opinions may be favoured. As suggested in the paper, this bias may be partially avoided by an in situ questionnaire style investigation, though perhaps not entirely.
The current research paper covers the main effects of global tourism, both positive and negative. International tourism is a significant sector of business. For some countries it is one of the main sources of national income. The most important positive economic effects of tourism are as follows: increase in budget revenues, production expansion, stimulation of investments, and improvement in the population’s welfare. Tourism influences social and cultural lives of people in a positive way by stimulating the development and revival of local cultures and encouraging intercultural exchange.
China is only flourishing as the years go by, and it is only going to continue to flourish because of the way society is brought upon them. It is essential to know the importance of tourism and all the positive and negative attributes it has to offer. China is the “world’s second largest travel and tourism economy after the United States by 2015”, according to a new report from the World Travel & Tourism Council (WTTC). China’s tourist appeal is very different from any other countries outside of East Asia, offering a variety of things to do and places to visit. China is an exotic country with new sights and experiences to enjoy, and has an extraordinary culture waiting for you to discover. “English is rarely spoken by locals, and seemingly everything about the culture is backwards from what you know, but if you 're up for the challenge, you 'll be rewarded with a truly spectacular experience” (Vans Hinbergh).
The tourism Industry is considered as one of the fastest developing sectors for the economy worldwide. One of the main reasons of this is the growing numbers of tourist visitation. Tourist undertakes tour in a place outside their usual environment. It is generally said that tourism as a development based industry; it has to protect and support the tourist that is visiting any particular destination. Tourist usually visits in a place with good impressions. One of the factors to influence their impressions is their assurance regarding the safety and security of the place.
Questionnaires are the most widely used instruments for data collection used by researchers in the field of social studies. They are usually used to ask about respondents ' opinions and attitudes. Questionnaires are defined as "a formalized set of questions for obtaining information from respondents" (Malhotra 176). Questionnaires are a common tool for collecting quantitative data. To design a questionnaire, several steps have been taken into account. I will discuss them under
Over the last decade, China has been by far the fastest-growing outbound tourism market in the world and the Chinese market is one of the tourism sector’s major growth opportunities. Due to rapid economic growth, rising disposable incomes and loosening restrictions on foreign travel by the government, the volume of international trips by Chinese travellers has grown from 10 million in 2000 to 83 million in 2012 (Cripps, 2013). Expenditure by Chinese outbound tourists has also increased dramatically since 2000. With sustained growth, China has become the largest spender in international tourism globally (UNWTO, 2013). This remarkable growth has drawn attention from travel industry, from hotels to restaurants to destination as a whole, to adapt to this inflowing of Chinese tourists various ways. An essential step to ensure destinations and tourism providers develop and distribute products that effectively serve the Chinese market is to recognise the behaviors and needs of Chinese travellers which become more dynamic than ever before (Gray, 2013). The overall satisfaction of Chinese tourists is also an important factor in creating an appealing destination image for this market. All of theses facts suggested why there is a need for tourism destination and business to adopt a diverse range of measures not previously
This research has shown that there are differences in perceptions and expectations of Chinese Mainland tourists compared to other foreign tourists and this impacts upon satisfaction levels. Chinese Mainland tourists spend less on hotel accommodation than other foreign tourists, however have high expectations and expect value for money, making price a major factor in the consideration process for hotel selection and an aspect that the Hong Kong hotel market must consider when marketing their hotels and services, to the Chinese Mainland tourist.
This chapter will address the research methodology used to satisfy these research objectives stated in chap one. It begins by explain the expected sample size and sampling method. This is followed by the methods of data collections and questionnaire design. Finally, the proposed the data analysis techniques used in this study are established.
Currently, the issues of Jeju tourism arise by the internal and external factors. The external factor is the massive Chinese tourists. As after the Korea government offer the visa-free access the Jeju Island for chinese tourists, it brings some issues for Jeju. The massive Chinese tourists bring some benefit on Jeju economy, but soon there arise some issues, such as crowded transport, depletion resource and local resident’s unsatisfied. The Jing Daily (2015) has posted an article ‘Tension Mounts as Chinese Tourists overtake Jeju Island’. In this article, it mentioned the issues arise by the mass Chinese tourists, related to economic, social and local cultural. The Chinese travelers have become the most profitable tourists in the world and some countries start to change their tourism regulation and policies to Chinese, such as Emirate allowed the extra baggage for Chinese tourists to shop (Ryan 2014). The South Korean government found the way to increase their tourism industry and grow their economy. They offer the visa-free access to Jeju Island for Chinese tourists which has an obvious benefit after this policy start. The Jeju provincial government director-Kim Nam-sun said that the increasing Chinese tourists help them raise tax revenue and built a world resort destination brand for Jeju (Nam 2015). However, as more Chinese tourists visit Jeju and more investment in Jeju, this lead to some Jeju residents worried about their local environment. As new casinos, hotels,
Why would a city not want to promote tourism? Tourism helps attract foreign investments and therefore contribute tremendously to the economy. In fact, tourism is one of the main sources of income for Hong Kong Special Administrative Region (HKSAR). According to a recent study by market research firm Euromonitor, Hong Kong has been named the world’s most desirable travel destination for international visitors with a number of 23.8 million visitors. However, if that figure is broken down by geographic zones, Chinese tourists account for 63.5%. Mainland visitors have always been playing a huge role in tourism in Hong Kong and they are the ones Hong Kong citizens feel resentful towards mainly because of birth tourism. Local residents have felt that the medical system is already operating at its capacity. Demonstrations on streets are not uncommon with citizens wanting the government to take action against such tourism, I believe that Hong Kong government should still welcome Chinese tourists since Mainland visitors have been contributing significantly to Hong Kong’s inbound tourism, however the government should put a ban on birth tourism.
School of Management, Da-Yeh University, Chang-hua, Taiwan Department and Graduate School of Tourism Management, Chinese Culture University, Taipei, Taiwan Received 29 January 2004; accepted 28 June 2004