Factors That Influence Consumer Behavior

“Culture is the intersection of people and life itself. It's how we deal with life, love, death, birth, disappointment... all of that is expressed in culture” once said by the actor Wendell Pierce. (Brainy Quote.com). Each person is shaped rapidly throughout their daily lives from the things and people of their surroundings. There are many things that can help shape someone’s perspective, though culture is a relatively big factor in shaping the way he/she views the world and the people within because it is the platform of which family, opinions, and and people in your everyday life shape your perspective.

Social Factors. Social factors affect consumer behavior significantly. Every individual has someone around influencing their buying decisions. The important social factors are: reference groups, family, role and status (Perreau, 2014.)

Culture is the most basic cause of a person’s wants and behaviour. Growing up, children learn basic values, perception and wants from the family and other important groups.

Although one’s culture is based on their experiences they have had, it is also based on values of family and education that help shape one’s opinion and view.

Culture is universal and inescapable. Its expressed through different beliefs and ideas. It follows someone through their ethnicity and communities. The cultural impact is inevitable and permanent. Someone’s culture has a significant impact on the way they view the world and others. This influence is communicated through the individual's upbringing, their culture, as well as their current environment. Situations are perceived differently by those with different values. The fairly full extent of one’s cultural impact is clear.

Culture is a peculiar form of life, pertaining to customs, beliefs, arts, of a group within a society at a given time. Also, culture encompass what is considered wrong or acceptable (N’dri, 2016). For this particular reason, culture is essential because it defines a person in various ways, including their views, values, fears, and desires. Identifying oneself with a culture provides a sense of belonging, purpose, and identity. Cultures are passed on from generation to generations have been sustained for many years . Cultures are unique to the people who identifies with them and that influence their beliefs, roles, activities, and habits. Culture that is common among people in different societies’ offers

Offer- An offer is a proposal involving one of the parties offering something of value to the other party in the agreement. Both parties are allowed to reject the offer. For example, buying a second-hand car, a person interested in buying the car makes an oral offer of $16,000.

Culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes ideas, values, and artifacts of groups of people (Schaefer, 2006). Understanding culture can be tricky, ever ask “why do people act the way they do?”, “what made me do that”, “what was I thinking?” Physical abilities, educational background, and social background of how I was raised are important aspects of my life. The environment in which I was raised is very important aspect of my life.

Culture’s is subunit to a Person’s ethnicity since it is the knowledge, beliefs, and customs of the ethnic group’s history and experience. It influences a individual to speak a certain language, eat a specific diet, and practice a religion that is important to their region. It can also help explain why a person wears a specific design of clothing or interacts differently with people of the opposite sex since culture shapes an individual’s social behavior. It is a key block to a person’s identity since it allows individuals’ to connect to a community that has been practicing and spreading it since its conception.

Cultures, is the one of the main factor which make the job for marketer more complicated in nature. Some of the reasons which influences behaviour of the consumer when comes to buying are:

Everyone has their own unique culture that they identify with which plays a huge role in shaping a person’s identity. Our values, morals, and experiences are structured by the society and culture that surround us each day. A person’s beliefs and morals are formed by culture and remains throughout their entire life. Culture varies from one place to another and it makes people throughout the world similar but very different as well. It made you the person you are today and determines who or what you choose to associate yourself with in the future. One element of culture is the learned behavior patterns and associated with it that we develop as we grow up living within the culture. Learned behavior isn’t something that is only exhibited by humans, but as well as animals such as dogs and cats that follow what their owner teaches them.

In international market, understanding consumer needs and desired is extremely important to the corporation in order to market their products and services properly into the market. Consumer behaviour is a process in where individuals or groups select, buy, use and dispose of the products and services to satisfy their needs and desires. The organisation simply cannot understand consumption unless they consider its cultural context, as culture shows how people view leads to their acceptance. Therefore, the effect of culture on consumer behaviour is powerful. This paper will discuss in more details about that and further consider whether culture has the greatest influence on consumer behaviour.

Every culture has its unique characteristics that make it different form the other culture. Some of the differences that prevail in various cultures are quite evident even to the non scholastic and unsophisticated people, these variations include changes in language, traditions, dressing styles, political organizations, beliefs and values etcetera. The other variations that prevail in various cultures, however, are not that loud and one can only come to know these variations after spending a long time in that culture. According to various scholars, culture can be defined as the learned characteristics or the pattern of living for the members of the society. For any society, culture is the way of living of its members. The diversified factors of the culture, however, may vary from family to family in a given society. (Exploring Cultural Differences, 2007)

Lifestyles of the people expressed through action, attention and views. It is closely associated with social origin, subculture, occupation, economic status.

Here mention how the literatures relate with the problem statement and what are the important variables that past researchers suggested. Also try to emphasis empirical and theoretical investigations related to the study. In the study use several factors that affecting to consumer buying behavior and to identify how those factors affecting to life insurance buying behavior of life insurance of small tea estate holders in udapalatha divisional secretariat.