Factors of the Increasing Trend to Consume Organic Foods

The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.

Today’s society where people are more informed and health conscientious; the sales of organic and natural foods has shown an

Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this

Sales of organic food have risen steadily over the past couple of years, reaching nearly $30 billion in 2011, or 4.2% of all U.S. food and beverage sales, (Adams). Many people believe that organic foods are ultimately the better choice when it comes to health due to the absence of pesticides and hormones. But other people—especially those whose food budgets may be more defined—wonder if organic food is really worth the inflated price tag. Despite the price, Organic foods are worth producing and consuming rather than conventional foods due to the immense benefits they provide.

Today an increasing desire from consumers is to have healthy and organic product offerings. While

Every aspect of marketing involved in the introduction of Organic food will involve ethics & social responsibility issues. Managers will be encouraged to look beyond and simply "do the right thing"

Now, I would like to discuss the benefits that our organic-based business will offer to our target customers. First, as far as the functional benefits are concerned, one of the key factors is that organic produce offers the consumer a healthier option when it comes to one’s eating habits. In regards to chemicals, organic produce refrains from using any kind of synthetic pesticides, fertilizers, fungicides, herbicides or synthetic preservatives and additives. As such, the amounts of hazardous residues within organic foods are basically restricted to the lowest amount (“Organic”, n.d.).

Author, Steven Shapin, in his essay, “What Are You Buying When You Buy Organic,” presents controversy reasons to buying organic food. Shapin’s purpose includes defending his point that organic food proves not always having the best results. He justifies his approach to buying organic foods with an argumentative appeal to the necessity of buying these products. Shapin questions the value of organic foods in larger organizations by targeting the industry, health, and the virtue.

Organic farming began just as the effects of the Great Depression waned in the United States, and has seen a dramatic increase in popularity most recently (AG). The sales of organic food increased by about twenty percent a year throughout the nineteen nineties (Marcus). That is over ten times the rate of increase that conventional food experienced during the same period of time (Harris). As recently as twenty eleven, about seventy-eight percent of American families admitted to routinely purchasing organic food (Organic). Organic food sales jumped from three point five million in nineteen ninety-seven, to thirty-one million in twenty eleven (Organic). However, while organic food may seem better than conventional food, numerous studies have shown that it is not distinguishably more healthful, nutritious, palatable, or safe.

Long time ago, the idea of organic food was something ridiculous, nobody cared. But after proved the nutritional benefits and better taste of organic food, many farmers become interest in grown organic food. The article Beyond Organic by Eliot Coleman said that “Now that the food-buying public has become enthusiastic about organically grown foods, the food industry wants to take over.”

Mitchum, Michelle is an American journalist and author, she writes, reports for news channels and a filmmaker. She states in Organic food, that for the past two decades the consumption of organic food has radically changed, by twenty-five billion dollars from 1996 to 2016. This accumulative grow is a result of people briefs' that organic food free pesticides, chemical and grown in good arable, are healthier form nutrition and health wise than controversially grown food. The subject separates like deadly disease and brings attention to competent health authorities and forced development, processing of conventionally grown foods to be aware of their next move, then the public starts questioning themselves the effect of consuming food that's been grown in an increasing profit method. There are enough researches to prove

The food industry allows consumers to choose from a wide variety of products. However, most food corporations fail to tell the story behind their food. Is this secrecy due to their methods in creating their products? Conventional farming is America’s leading source of food production. Yet, the controversial practices used in conventional farming, may lead American’s to question if this is the only farming source that can feed our nation. Since 1972, organic farming has been creeping up the success ladder and demonstrating the methods involved can withstand the food demands of our nation. With the rising popularity of organic farming, U.S. citizens now have the option to purchase wholesome food. Consumers curious about purchasing organic goods should be aware of the notable differences between organic and conventional practices. The significant differences between organic and conventional farming include; animal welfare, health, and environmental. With the given information, consumers will be able to make informed decisions about their food purchases.

Assumptions about the correlations between social media and organic food begin with the idea that organic food is affected by social media. First, an assumption is organic food brands compete against each other not only for advertisement space but also for viewers and followers on social media. Organic food brands use social media to gain customers from advertisements and through visual aids. Secondly, social media is becoming a primary advertisement for food, especially organic foods that promote healthy lifestyles. Today, many people aim for a healthy lifestyle through online workouts to smoothies made by celebrities. Additionally, the use of social media sources as advertisements can be assumed because of the necessity to sell products.

In recent years, many people don’t go more than a few days without hearing about organic foods in one way or another, whether it be through the media, friends or the numerous labels at the grocery store. For me, whenever someone brings up organic foods, they always put them on a pedestal of health caused by people’s recent disgust with the industrialized way we produce foods, which, to be fair, is not unfounded. I had assumed it was a bunch of gibberish, however, the data suggests a more ambiguous answer.

Although organic foods are found in nearly every grocery store, the average person is unable to differentiate between organic and non-organic food products. Many consumers purchase organic products in the hopes of gaining positive health benefits. (Chhabra, Kolli, et al “Organically Grown Food Provides”) “The current demand for organic foods outstrips the domestic supply, causing retailers in the United States to import $2 billion worth of organic foods annually.” (Crandall, Seideman, et al. ”Organic poultry: Consumer perceptions”) In this paper, I want to define what it means for food to be organically produced, while also exploring the requirements necessary to deem a product ‘Organic”.