Facts about The Body Shop

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One of the biggest concerns when the Body Shop was taken over by L'Oreal was the issue of corporate culture. The cultures of the two organizations are very different. The Body Shop has positioned itself as an ethical firm, avoids animal testing and has made its ethics a core part of its marketing message. A recent situation in Colombia illustrates the ethical culture at Body Shop. A palm oil supplier there had attempted to evict farmers from a ranch where they had been living. This situation created a controversy specifically because of the Body Shop's ethical position the company would be held in the court of public opinion to high ethical standards (Syal, 2009). The company responded by severing ties with the supplier, as a means of upholding its ethical standards, even though that supplier had been their main supplier of palm oil, a key ingredient in soap (Glennie, 2010). This example stands as evidence that the Body Shop has been able to maintain its ethical culture despite being owned by L'Oreal. When the French company acquired the Body Shop, there was concern that there would be a culture clash between the two companies. L'Oreal was known for testing on animals, and its founder was a supporter of the Vichy regime during the Second World War, setting a tone as a company devoid of ethics. More recent reports have the company getting into trouble in court for systematic race discrimination, a landmark case in France (Christafis, 2007). For the most part, the
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