Failures Of Yum Brands

Some of the major competitors to Wendy’s are Mcdonald’s, Burger King, Yum Brands, and Five Guys. These companies are also doing well financially, with the market on the rise. Wendy’s has a few competitive advantages over each of these major competitor. Mcdonald’s has an extensive menu and great breakfast, but Wendy’s has the advantage of freshness of their products, and a definite difference in quality when compared. The competitive advantage over Burger King is one and the same, the quality is not matched. In addition, the name recognition of Wendy’s and strategic innovation give the company an edge as well. Yum Brands is definitely a powerhouse in the industry likewise Mcdonald’s, but lacks the quality assurance and menu deals that Wendy’s has provided their customer. Five Guys has seen rapid growth and much success since they have been created, and their quality is almost parallel to Wendy’s. The competitive advantage that Wendy’s has over Five Guys though, is the price of the product. Wendy’s can provide great quality food for half the price of a Five Guys

Times have been tough when it comes to the economy but fast food franchises stocks are at an all time high. These fast food restaurants make it incredibly easy to get plenty of cheap food but with very low quality. They offer incredibly deals to lure people in while giving them basically “empty calories”. These calories are from solid fats or added sugars. Solid fats and added sugars add calories to the food but few or no nutrients. Empty calorie foods give short bursts of energy and hardly fulfill appetites which in makes a person eat much more than if they had eaten food with nutritional value. Little Caesars offers a pizza for 5 dollars while Mcdonalds Mcdouble cheese burger is only a dollar. It’s incredibly sad that you can buy a hamburger for cheaper than buying an apple.

In every company, they deal with internal and external factors that affect every day business. External factors include oil price change, new laws and regulations for building codes, food distribution and many more. Companies that wish to succeed in their business should try and anticipate these internal and external factors. By identifying a companies opportunities and threats, a company can protect themselves from future harm and take advantage of opportunities that they have prepared for. Analyzing the opportunities and threats can be crucial for a company to turn a profit, expand the company across the country, and bring in and keep new and old customers.

In 2016 the majority of Yum shares are held by U.S.-based institutional investors including Vanguard Group, Corvex Management and State Street Corporation”. (Wong, 2016) The idea was to provide the company with better access to capital markets and to attract investors willing to pay for a piece of this lucrative pie. This fast food chain at the time had “17,000 outlets and more than $900 million cash on hand”. In September of 2016, yum sold a combined $460 million stake to Alibaba affiliate. A Beijing-based investment firm founded by former

Inclining trend in healthy food options might take over a huge customer group McDonald’s might end up losing the market share. (Kline,

The focused differentiation strategy largely depends on a buyer segment that seeks special product attributes (i.e. healthier food, lower comparative cost, quick service) and on the company's ability to stand apart from its rivals (Thompson et. al, 153). In its uniqueness, Zoës Kitchen has the ability to be different and had no national rivals emulating its format or menu.

Thusly, because of such a mixture of items offered to the clients in Chinese market, and also in some other nation of the world, organizations constituting Yum! Brands speak to a genuine force in fast food business possessing the main positions in different segments of the market.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

In Marion Nestle’s blog post, she discusses how McDonald’s is rejuvenating their menu to meet consumer demand. This is to exclude the use of artificial preservatives from some products, high fructose corn syrup in patties, and include antibiotic-free chickens. McDonald’s is also going to be switching to burgers that are 100% beef, eggs that are cage free and freshly cracked, and espresso beans that are Rainforest Alliance Certified. She’s impressed with the strides they are making

operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.

To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

So, Yum! Brands must know the competitors of the Taco Bell in Malaysia market that offer the similar product that satisfy the same needs and wants of the customer. The Yum! Brands should produce more valuable product for the Taco Bell to winning the customer over the competitor in Malaysia market. The competitor in Malaysia that satisfy the same needs and wants of customer such as KFC, McDonald, Pizza Hut, Burger King and many more. Yum! Brands must to identify all the weakness of their competitors in Malaysia market such as the weakness in their foods, services, packaging and many more. So, Yum! Brands must develop the strategies that is everything in the competitors goods and services in Malaysia can’t to provide to the customer, Taco Bell can provide it. What they can’t and haven’t prepare, Taco Bell can and will have prepared. Taco Bell must know all the marketing strategy that have been use by the competitors, especially the promotional method that they use to market their product. Taco Bell must follow up all the marketing strategy and make some differences

Along with consolidation in the local market, the company also sought international expansion with the acquisition of independent distributors, the opening of branches and the forming of joint-ventures in key international markets. With expertise in production capabilities the company expanded into new markets predominantly by acquiring distributors in the target market, thereby gaining valuable insights into the market’s tastes and preferences.

Mission – By delivering uniquely flavored Mexican style food at budget prices, Taco Bell seeks to establish an international presence over the next 5 years. The current international fast food markets in Asia, South America, and Africa are dominated by American style fast food which leaves considerable opportunity for competing styles of cuisine, Taco Bell will use an aggressive marketing plan and develop a supply chain network that will enable rapid growth in overseas markets. Newly established restaurants will be able to supply local communities with quality meals at competitive prices while simultaneously creating value for shareholders.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis