Fair & Lovely - Analysis Based on Principles of Marketting

The principle of market justice is a system where medical care and benefits are distributed on the basis of people willing and able to pay. Moreover, the principle of market justice assumes that the free-market forces for supply and demand can govern health care, individuals are responsible for their achievements, and the market works best with minimal inference with the government (Shi and Singh, 2013). On the contrary, the principle of social justice is when health care is equally distributed, and it is a societal responsibility. Social justice regards health care a social good that should be available to all citizens regardless whether they can pay or not. The social justice method assumes that the government can decide through rational planning how much health care to produce and how to distribute it among all citizens. The problem is that the United States does not follow free-market principles, which can be seen in market justice, and social justice has been ongoing and gradual in the United States. Social justice drives publically financed programs such as Medicare and Medicaid. However, market justice drives employer-based insurance (Shi and Singh, 2013). Nonetheless, there are many Americans who cannot afford insurance, or do not have a job and do not qualify for any public programs. The amount of Americans uninsured is because of health care costs. As health care costs go up, the middle class is diminishing. Health care can very well be a factor contributing to

1. How would you describe HPL and its position within the private label personal care industry?

Revenue: Net sales between years 6 and 7 demonstrate a 33.3% increase or an increase in approximately $1.5 million.

* Retail Company is growing- its direct-to-consumer business grew from 8%-11%, went from 155 stores before 2012 to over 200 today.

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

Large product offerings, with a recent increase of 40%. Majority of offerings are in high demand

air bubble market. The company has increased its sales from [$] 7.7 million in 1972 to [$] 25.3 in 1980 and figures written in the case study show that it is well ahead of its main competitors.

During winter the skin is prone to many problems such as dryness, breakouts, and dullness among many other related infections. This happens if you have not taken proper care of your skin ensuring that it is protected. Both cold and hot season affects the skin giving a clear conclusion that the skin is a very sensitive part of the body. There is no weather suitable for it hence you have to always maintain your skin. Make it one of your daily schedules just like brushing your teeth must be done on your daily basis.

Operation of Unilever around the world starts fragmenting, but Unilever continues to expand globally and investment made in R&D is increased.

When all stakeholders and individual practitioners are joining together, even the best practice is still exist disagreement. Webler found four views of best practice is people who has taken part in the participatory processes, deal leadership issue of power and trust, clear direction and scientific information. And such views are not contradictory. (Webler, 1995) The process requires the participation of an appropriate based on the concept, and to consider how the most appropriate time and manner to the stakeholders so that they can effectively create a fair decision (Corbin and Strauss, 1990).

 The light beer market has been growing at an annual compound growth rate of 4% over the past six years

more than 13% since Handy’s arrival and it had grown to almost $2 billion in market value

Since the launch of our company, it has been experiencing a rise in sales, mostly due to its new product, Kids Mat, which is a silicone plate (or bowl)

In recent years, the company experienced a rapid growth and expects a substantial increase in sales in the spring of

No wonder CyraCom is placed within the Top 15 companies reporting an average rate of growth of 72.75 percent growth in 2008. ("Second annual ranking," 2011)