Fair Trade Coffee

3322 Words14 Pages
Fair Trade Coffee: Ethics, Religion, and Sustainable Production

Global Marketing Management
International Summer University 2010- WU, Wien

Table of Contents

Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks, Kraft, and Nestle create ‘ethical supply chains’? 6 Question 2: Do you agree with the finding that few consumers consider the impact of their purchase decisions on anyone or anything but themselves and their family? 7 Question 3: What recommendations would you make to help cure the ills of the
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Member organizations now also include Banana Link, Methodist Relief and Development Fund, Nicaragua Solidarity Campaign, People & Planet, SCIAF, Shared Interest Foundation, Soroptimist International, Tearfund and the United Reformed Church. The Foundation is the UK member of Fairtrade Labelling Organizations International (FLO), which unites 21 labeling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organizations from Asia, Africa, Latin America and the Caribbean (Fair Trade Foundation 2010). Fair Trade Labeling was created in the Netherlands in the late 1980s. The Max Havelaar Foundation launched the first Fair Trade consumer guarantee label in 1988 on coffee sourced from Mexico (Fair Trade Mark 2010). In the UK, the Fairtrade Foundation was established in 1992, with the first products to carry the Fair Trade Mark launched in 1994 (Fair Trade Mark 2010).
Background: Fair Trade Labeling Organization International

The Fairtrade Labeling Organizations International (FLO) was established in Bonn, Germany to ‘unite the labeling initiatives under one umbrella’ and to establish worldwide standards and certification. For a product to display the Fair Trade Mark (FTM), it must meet international Fairtrade standards, which are set by the international certification body, FLO. These
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