Fair Trade Ethnoscapes

Recently people have become more and more conscious of what they put into their bodies and where it comes from. An unprecedented amount of information is now readily available to most Americans with the advent of the Internet. This has resulted in a great increase in transparency of the many aspects of imported products. Consequently, programs have been established to help ensure that these products are produced in more ethical and humane ways. To many Americans, the Fair Trade labeled bags of coffee they purchase that give them the energy they need to go about their day in addition to being a socially conscious decision but to many it is a means for survival and an escape from a cycle of debt that traps many similar non-Fair Trade growers generation after generation

According to statistics, Finland is the country with the highest per capita consumption of coffee, and China is the lowest one, but in Finland there are nearly five million residents only, which means Finland will consume a million bags of coffee every year, but the 1.3 billion residents of China will provide approximately 200 million potential coffee consumers, and this will make China becomes a major coffee market. On the other hand, under the same culture background, compare to Japan and Korea, Chinese average annual per capita consumption is only around 20 Cups, but this also means Chinese consumer coffee market has a big room for future growth.

The explanation for fair trade,” refers to the movement to improve the lives of growers and other producers through trade.” http://www.ssireview.org/articles/entry/the_problem_with_fair_trade_coffee

Threat of Substitutes: There are various substitutes for fair trade coffee in the industry such as regular coffee, tea etc but not only coffees but in the general beverages market e.g. Coca Cola, Water etc. As a result of this there is a very high threat of substitutes.

According to Lyon, Bezaury, & Mutersbaugh (2010), Fair-trade is a “process which helps improve the well-being and economic stability of disempowered farmers, by using certified commodity-chains to foster development”. For the KHC company, Fair-trade is essential because they want to provide and endorse exceptional coffee beans that they are proud to use; that means, “using coffee that is good and fair for both our coffee drinkers and for farmers are essential” (Kicking Horse Coffee, n.d.). In fact, over the past 20 years, Kicking Horse won numerous awards in many categories, including Canada’s Fastest- Growing Companies, Canada’s Top Women Entrepreneurs, Canada's Favourite Fair-trade Product and number 15 Best Workplace in Canada (Kicking Horse Coffee, n.d.).

From the New York Times the article: “Coffee’s Economics, Rewritten by Farmers”, illustrates how Kenneth Lander, a lawyer in Monroe, moved with his family to a coffee farm in San Rafael de Abangares, Costa Rica. Mr. Lander was looking for a more balanced life between work and his lifestyle. Mr. Lander started growing his own coffee from 12 acres of land that yielded 6,000 pounds of specialty-grade coffee beans a year. But in 2008, his financials started to dwindle, and he quickly struggled to support his family. Farmers in his similar financial situation usually turned to organizations like Fairtrade International who typically bailed them out, but for Mr. Lander, he sought out innovative ideas. He began to roast his own beans and sell them

Perhaps if we open a direct line from the U.S to coffee producing farms, allowing the major companies here to choose which source they get their beans from and who produces them. Coffee is “the second largest world

In the video from After the Harvest there were several lines that really resonated with me, such as how 1 in 7 people are starving or how every second of every day 14 children die of unnecessary causes, these statistics are enough to shock you however they are not often thought of since they are thought of as being not related since they are happening somewhere else. These numbers relate to coffee production since these numbers are prevalent in the areas like Central America where coffee production is dominant. “Coffee is the world's second most valuable traded commodity, behind only petroleum. There are approximately 25 million farmers and coffee workers in over 50 countries involved in producing coffee around the world. Coffee was traditionally

Just Us! is a corporation that imports, roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all our stake holders. Since its inception, Just Us! had experienced healthy growth in the maritime provinces of Canada, mainly supported by its corporate values: social and environmental responsibility, sustainability, ethical practices in all the areas of the business and in all stakeholders, and product differentiation. They even opened a fair trade museum to help educate the public on the social impact and benefits of fair trade.

First, the cotton industry and cotton farmers are an example of fair trade for ethical consumption. Cotton is the world’s oldest commercial crop and one of the most fibre crops in the global textile industry. Many cotton farmers

Statistics show that over half of the American population consumes coffee on a daily basis. You may drink coffee hot, cold, mixed, or even in a frappuccino. Individuals are able to make coffee at home, or buy it on the go. Coffee provides people with caffeine, which ultimately gives energy for hardworking people all around the world. The main focus for this paper will cover the following topics, with coffee as the basis: causes for shifts in supply and demand, how coffee supply and demand influence price, quantity,

Fair Trade Coffee Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers The world coffee industry is in crisis. A flood of cheap, lower-quality coffee beans have pushed world market prices down to a 30-year low. Many now earn less for their crop than it cost them to grow. Many coffee farmers around the world receive market payments that are lower than the costs of production, forcing them into a cycle of poverty and debtWithout urgent action, 25 million coffee growers' face ruin.

In this task I will be examining the interest for and accessibility of Fair trade merchandise in a nearby retail zone in Hebden Bridge and lime square, I have decided to explore these two places as they are contradictory Hebden Bridge located in a rural area and Lime Square located in a non-rural area. Firstly, I am going to discuss moral utilization; Ethical consumerism is purchasing things that are made ethically. For the most part, this implies without mischief to or misuse of people, creatures or the indigenous habitat, or the exploitation of human (sweatshops) in Ledc countries, it additionally implies to Positive purchasing and supporting moral items, and organizations that work on standards and construct to basically bring in light of Benefit for the growth of the world as opposed to self-interest, allowing business self-interest only for the continuation of doing general good for the environment and the primary input workers. It’s essential that we start consuming ethical products as there are more positive benefit socially, environmentally and economically for instance, if we start consuming ethical stuff we will be decreasing carbon dioxide that is let in the atmosphere automatically reducing global warming and also stop the use of fossil fuel transportation to send goods to another country. An economic benefit of fair trade goods is that Ledc worker will be able to get fair wages, proper working condition, making the country a more infrastructure area, social

From the graph, cocoa farmers are severely underpaid. Under the fairtrade agreement, farmers can now receive a fair price for their cocoa. Whittaker’s has two fairtrade agreements for their dark chocolate, allowing them to paint an ethical picture of their company. This would attract consumers who are concerned about the origins of their food. (Lindsay

At the same time, exports of Vietnam’s coffee in the past 10 months is 1.09 million tons, also fell sharply by 24.6% in volume and 24.5% in value (354 thousand tons and 754 million respectively). These items showed the steepest decline in the agricultural commodities’ export, though the price level remained stable in 2012. The biggest importer of Vietnam's coffee in the past 10 months was still the EU, with 459 thousand tons, down 11.6% compared to the same period in 2012 and accounted for 42.2% of Vietnam’s coffee exports.