Fairever Fruit Fairness Cream

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Fairever Fruit Fairness Cream Date: April 18th, 2008 (Submitted in partial fulfillment of the II semester course Requirements of MBA 2008-2010 batch) Submitted by Group NO:10 K. ASWINI NAIR (CBBUP2MBA08043) NANDAGOPAL N (CBBUP2MBA08059) SINDHUJA DURGA R (CBBUP2MBA08099) SOORYA SOMAN (CBBUP2MBA08101) SOUMIA S (CBBUP2MBA08103) SREEDEVI AJITKUMAR (CBBUP2MBA08105) 1 CERTIFICATE This is to certify that we, the students of Amrita School of Business, are submitting the following document as part of the partial fulfillment of the Marketing Management course requirements of second semester MBA for the batch of 2008-10. The report stands genuine to the best of our knowledge and a tool to be used, only with the objective of academic…show more content…
4 TABLE OF CO TE TS 1.0 I TRODUCTIO TO THE PROJECT ................................................................... 8 1.1 BACKGROU D OTE- Literature review......................................................... 9 1.2 Limitations of the research................................................................................... 10 1.3 Structure of the report.......................................................................................... 11 2.0 Research design ......................................................................................................... 13 2.1 Management Decision Problem: .......................................................................... 13 2.2 Market Research Problem: .................................................................................. 13 2.3 APPROACH TO THE PROBLEM..................................................................... 14 2.4 RESEARCH QUESTIO S A D HYPOTHESIS.............................................. 15 2.5 EXPLORATORY RESEARCH .......................................................................... 17 2.5.1 Secondary data analysis................................................................................. 17 2.5.2 Focus-group .................................................................................................... 17 2.5.3 Depth Interview

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