False Advertising On Sports : Legal Aspects Of Sports Essay

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False Advertising in Sports SPM 425.102 Legal Aspects of Sport Jackson Corrigan York College of Pennsylvania November 18, 2016 Introduction False Advertising is defined by the Lanham Act as “in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person 's goods, services, or commercial activities” (Bitlaw, 2016, para. 3). This action can frequently happen in sports and any business and can be an intentional decision or simply negligence. In a business like sports where competition is fierce when advertising it is no surprise that products or services can be misrepresented or falsely advertised. This topic is of particular interest to me since I hope to work in marketing and sales. Marketing and sales revolve around advertising and it is extremely important to know the laws surrounding it in order to ensure you do not break them. Also having a strong understanding of past cases that set precedent for false advertising can even more greatly improve your ability to be a quality marketer. The five cases I studied all revolve around sports or sport related companies. Example Cases The first case I reviewed was POM Wonderful v. The Federal Trade Commission (FTC). The FTC is the governing body for advertising and in this case they found POM had falsely advertised their pomegranate based drinks on the basis that they were making false medical claims. In the end the court ruled that the FTC

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