False Marketing And Advertisement By Pharmaceutical Companies

1397 Words Jun 27th, 2015 6 Pages
Running Head: False Marketing & Advertisement by Pharmaceutical Companies

Strategic Marketing Ethics Paper
False Marketing & Advertisement by Pharmaceutical Companies
Leslie Irizarry
Monroe College – King Graduate School
Dr. Cato- 15SP-MG660-101
25 March 2015

Author Note

Leslie A Irizarry, Department of Business, Monroe College- King Graduate School
Correspondence concerning this analysis and answers of questions should be addressed to Leslie A. Irizarry, Department of Business, Monroe College- King Graduate School, Ustin Hall, 2501 Jerome Avenue, The Bronx, NY 10468.
E-mail: lirizarry0719@monroecollege.edu

Ethics in marketing is values and principals that regulate business practices for marketers who promote products or consumer services. In today’s society, false advertising and marketing practices are trending. This writer has chosen the topic of false advertisement and marketing practices of pharmaceutical companies. Marketing by pharmaceutical companies are often called pharma marketing or medico marketing. Other than the United States, New Zealand is the only other country that allows advertising drugs directly to consumers. According to PEW Charitable trust organization, an overwhelming “$3 billion dollars was spent in 2012 for advertising directly to consumers, and $24 billion dollars on marketing directly to the physicians who prescribe the drugs’. In 1983 the FDA offered its first guidance on consumer directed advertisements and in 2001…
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