Famous Brands Limited Started With George Essay

First a little back ground as to what this store was all about. The first store was located in downtown Pittsburgh. He had one guy working for him. The store specialized

chain to Interstate Stores in 1966 for $7.5 million, retaining a seat on the company’s Board. When

b. A decline in sales through the second half of the 90’s which was caused by a shift in domestic consumer eating habit towards healthier foods. In addition, a slowdown in Asian market, caused by the Asian economic crisis, hit chain restaurants hard and resulted in slow than anticipated growth for the DFE industry.

On March 21, 1905, a Seattle Times newspaper reported, “Wallin & Nordstrom. the Pike Street shoe merchants, today bought the entire stock of the Berry Shoe Company, at 1428 Second Avenue. The purchase price approximates $35,000…” (FOOTNOTE) Comparing $35,000 to $5, John Nordstrom had come a long way. The number of customers started increasing and more stocks were coming in. According to the historical research website History Link, in 1923, they opened a second store in Seattle’s University District (FOOTNOTES).The new store received lots of praise. Carl and John opened more stores, relocated, and redesigned Wallin & Nordstrom as time

Fifty eight years ago Lowe’s began as North Wilkesboro Hardware Company, a neighborhood hardware store fittingly named after the small town it was located in. Owned by partners H. Carl Buchan and James Lowe, this concept was more than a living, it

1971 to over 800 stores located in 46 states and Puerto Rico. This industry is

By 1979 the company had seen rapid expansion and had a total of 26 stores. Further expansion ensued through a combination of mergers and acquisitions. In 1980 B&Q bought

There were also proprietary brands that were held by both Kmart and Sears, and with the merger it would be easier to get those brands out to the target demographics. Making each

The company began in 1971 in Seattle, Washington with one retail store and it grew to over 2,600 stores in 13 countries by the early 2000’s (Schultz, 2011). They now have operations and retails stores in more than 50 countries around the world (Harrer, 2011).

Wal-Mart is sitting at number one on the Global Fortune 500 list. Sam Walton would never have thought that his creation of Wal-Mart in 1962 would lead to a global dynasty. By 1972 Wal-Mart went public which gave an infusion of money and capital for Mr. Walton that gave them 276 stores by 1980. In the mid 80's Wal-Mart expanded to having member only warehouse stores, Sam's Club. From there Wal-Mart opened supercenters that included full grocery and 36 departments of regular merchandise. By the end of the 1980's there were 1,402 stores and 123 Sam's Clubs (Wal-Mart corporate 2012).

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

The brand expanded into Canada after receiving success in America, and later opened their first store outside of America on December 2008 in London. They have expanded from one location, to now having five hundred and seventy eight locations across the globe.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

store in a small rural community grew over the next three decades into a retailing powerhouse.

1. A brief history of the brand: origins, key stages in its growth , etc.