Famous Brands Pestle Analysis

In the fast food industry are external aspects that can influences to the fast food industry, such as manager’s influence as creation of strategies to be a good competitor and to be successful in the industry of fast food. Competitive environment is a critical ingredient of a successful strategy (Grant, 2010). The following PESTLE Analysis is done with the objective to analyse the macro environmental in the fast food industry.

This law would have somewhat of a domino effect as it would also affect fast food chain restaurants as they wouldn’t make as much money with them losing money on the soda machines they purchase. On the contrary, the soda tax would help with “medical costs for overweight and obesity alone are estimated to be $147 billion or 9.1% of U.S. health care expenditures with half these costs paid for publicly through the Medicare and Medicaid programs”(Brownell). This quote means medical programs will invest that money into other people who have more severe conditions and not use them on some conditions that could’ve been prevented.

“PESTLE analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental. It is a technique that facilitates a wide scan of the context and actual or potential factors that would affect objectives if left unmanaged.” (Webster-Murray, R. 2010. pg.88)

It is also important to consider the MACRO environment whilst planning for future areas for development as these factors can have an impact on possible training. PESTLE is a useful tool to enable us to do this. PESTLE assesses the market, including competitors, from the standpoint of a particular proposition or a business. PESTLE becomes more useful and relevant the larger and more complex the business or proposition, but even for a very small local business a PESTLE analysis can still throw up one or two very significant issues that might otherwise be missed.

I decided to carry out a PEST/STEEPL analysis on MacDonald’s, the fast food chain. Although in their own Mission and Value statement they describe themselves as a franchise business.

It can ultimately do damage to low income households and the free market economy. Instead of attacking unhealthy foods, healthy foods could be marketed more heavily instead. Supporting education of health and nutrition will help people understand what their better options are and then putting them up as much, if not more, than unhealthy food advertisements, could give the same effect as a tax without all the ill effects. If it could be more about actually helping people and less about making more money, then actual progress could d be made on eradicating the obesity epidemic that plagues the human

If you take one look at an average adults daily sugar consumption that is encouraged by these companies, you will soon be raising your eyebrows too. 14.6 kilograms…. That’s how much sugar the average Australian soft drink lover is consuming every year from soft drinks alone, this is equivalent to indulging in three bags of potatoes, instead filled with pure sugar. This huge amount of sugar intake is leading to high rates of overweight and obesity which intern lead to type two diabetes, heart disease and cancers. But there’s a simple way to reduce sugary drink consumption and that’s by increasing the price through a 20 percent tax on sugar drinks. This would decrease the consumption of sugary drinks and also reduce the rates of overweight and obesity, therefor reducing the amount of Australians with type 2 diabetes, heart disease and

Sugar tax will not help to solve health or budget issues to reduce debt. Sugar has caused many problems such as revenue and health problems. Firstly, sugar drinks has a high cost on the society, and the overconsumption of sugar causes lots of health problems such as type 2 diabetes, obesity, tooth decay and heart diseases “Already we know that the burden of obesity, diabetes, and cardiovascular diseases are greater among population of socioeconomic status “ (Riediger,year, para 14). Sugar is addiction and it mainly affects to people who have low incomes , not because they can’t buy , but they don’t have enough knowledge on how it might affect them back since they have a low literacy even though, dozen of cities and states have launched public

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Sugar; viewed as tasty, satisfying and irresistible treats to distract you from the toxic, addicting and deadly attributes it holds against you. It is so abundant in our everyday life. Our government must start a change. Taxing sugary products will reduce the physical effects of obesity, dental health and countless diseases caused from the simple ingredient of sugar. The potential impact of money gained from the tax is promising and will benefit a broad range of ages. Addiction is formed and sugar can become as deadly as drugs causing a vicious cycle of cravings. However, targeting one product will not change people's outlook, we need education, not tax gain alone to change their lifestyle.

In addition, taxing sugary drinks will help collect more revenue for health promotion and economy deficit..

An additional tax on junk food would lead to high cost of production and prices thus reducing the overall output and

Changing the way energy in buildings is monitored, controlled and consumed can bring down CO2 emissions and reduce costs (Faucheux & Nicolaï, 2011) .

Identifying influencing factors of a company’s macro-environment helps in the strategic development and management within a company. The macro-environment outlines an industry and the competitive environment as seen in figure 3.1, (Gamble, Peteraf, Thompson, 39). Within the macro-environment there are the political factors, economic conditions, sociocultural forces, technological factors, environment forces, and legal/regulatory factors. All of these factors blanket the habitat an industry and its competition thrive in. Inside the industry and competitive environment there are five factors that influence an individual company. The five factors are suppliers, rival firms, new entrants, buyers, and substitute products. The biggest impact on a company are these five factors. For example, Under Armour focuses on their industry and competitive environment to survive and grow. Their strategy to win over the market share from Nike and Adidas consists of expanding a stable and original brand within record time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US.

PESTLE Analysis on United States help us to identify the systematic inputs to analyze the country performance in terms of Political Economic, Social, Technological, Legal and Environmental aspects and determine the objectives to make business decision and also it provide a view to forecast the business need for present and future perspectives. Each factors helps us to identify the current strength challenges and future benefits.