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Fans And Fandom

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Traditionally, the topic of fans and fandom has been well researched throughout popular culture media. Various studies have been conducted to discover the relationship between constructed popular media and its impact on society and the concept of fans and fandom represent a positive relationship between the two. The positive relationship, between fans and popular culture, can be examined through the work of Bourdieu whom uncovered how culture distinctions are classed in nature in order to legitimize a class hierarchy (Gray & Murray, 2016, p.358). To make popular media exclusive, researcher Stuart Hall (1999) discovered that the creators of popular media encoded their own beliefs, values, norms and/or experiences into the media content that …show more content…

Though anti-fans do not support popular culture economically, researcher Dallas Smythe (2006) revels that anti-fans are knowledgeable individuals based on their experiences undergone throughout childhood to adulthood (p.244). Using personal experiences, anti-fans engage in semiotic and enunciative productivity, as author Fiske (1989) quotes, where anti-fans use their own personal experiences to interpret, comprehend and articulate the popular media content (p.37). Armed with their personal experiences, researcher Jonathan Gray (2003) documents that anti-fans are able to interpret the popular culture being produced and construct a recreation that is suitable for their reaction, and in doing so, react negatively to the popular media content (p.71). In choosing to adapt the popular media content, researcher Gray (2003) discovers that anti-fans find a concept that they wholeheartedly dislike and invest great amount of effort and time to express this displeasure; ultimately allowing them to be active members in popular culture discourse (p.71). An example of this can be seen in the anti-fandom community that has been created against the ’Fifty Shades of Grey’ series. Research conducted into the anti-fandom community surrounding the displeasure towards the ’Fifty Shades of Grey’ trilogy unveils that distaste in a popular culture media can produce various distinctions, with each anti-fan having an interpretation, and input, towards what makes the popular culture unpopular (Harman & Jones, 2013,p.962). According to the researchers Harman & Jones (2013), the various distinctions that arise in anti-fan discourse is proof towards exemplifying how anti-fans are active members in production and circulation of popular culture (p.963). Besides being active members in interpreting popular culture

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