Abstract
The widespread growth of fantasy sports into a multi-billion dollar industry has made it an important component of the sports industry, mainly the NFL. All Sports leagues must acknowledge the impact that fantasy sport has on the way its participants consume their sport. This research paper examines the conception of fantasy sports and explains it effects on the National Football league. Consumer involvement with fantasy sports leads to a higher consumption of the NFL products and services.
Keywords: Fantasy sports; Consumption; Fan loyalty; NFL; Football; Sports media
NFL: Sports Fantasy Becomes Reality Introduction
This research paper will provide a discussion on the initial conception, importance, and an explanation on the development of fantasy sport and its adoption by the National Football league (NFL). The paper will also focus on the concept of fantasy football considered the most popular fantasy sport, due to the high participation rating, and its effects on the NFL and the various sport consumers. A brief examination of the increase in consumer loyalty and brand identification as a result of fantasy football participation as well as the effect of overall consumption of the NFL will be provided in the following research.
Discussion
The unique presupposition of fantasy sports allows individual participants to act as owners or general managers of their own sports teams. These members participate in either an online or real-world draft scenario. Each
Though there have been so many factors to determine the success of a game especially in sports, there are only few that provide real life experience. With the growing gaming market and the increased number of gamers who are aware of the world market in games and sports, the requirements to keep up a competitive game system is essential to the business of gaming (Ruggill & McAllister, 2011).
The National Football League (NFL) or as some people may say, “Not for long” is responsible for some of the greatest athletes. Excellence appears to be their one goal, which is to win Super Bowl championships. Some players perform at a high level for a while, whereas others don’t have a chance at experiencing actual playing time on the field at all. NFL players are less and less likely to have a definitive long-term career in the NFL. On average their career may span for about 3 ½ years (Stradley, 2011). (Workman Pub Co, 2002) The NFL has added several new teams, provided innovative equipment, additional rules, distinctive
The National Football League (NFL) is an example of the incredibly successful industry generated by the sport. This business has been, and continues to be, the highest earning sports league in the United States. Average revenue that a franchise earns in the NFL is 286 million dollars, with the closest industry trailing behind being Major League Baseball (MLB) averaging almost 50 million dollars less (Gaines). Another aspect to observe with this comparison is putting in proportion how much more is made per game since football has significantly fewer games. The NFL creates its leading revenue in only a 16 game regular season, whereas the MLB falls short after playing 162 entire games. Putting this into perspective, an NFL team generates an average 17.8 million dollars a game, but an MLB team generates only 1.4 million dollars a game. Revenue
The National Football League is the highest level of professional American football in the United States and to most; it is considered the top professional football league in the world. In order to become a monopoly, you have to take control of the market you’re in. The NFL was created in the early 1900’s. In 1920 the APFL was created when representatives from many leagues and teams came together. The APFA originally had 11 teams when they merged with NFL they currently have 32 teams (Tuchner, 2012). The National Football League is now the most attended domestic sports league in the world. Since completion to the NFL is at a minimum some substitutes are two similar monopolies, the NBA and MLB. But the NFL still is the most powerful out of all of them. (The NFL, 2013)
With these given characteristics we believe that fantasy football functions as a discourse community among different men and woman. Although fantasy football is not an academic discourse community, it can certainly help add to the question if
1. Discuss the factors that have resulted in the NFL becoming “America’s Game” and the
I would like to start off by explaining what fantasy football is and how it works. Fantasy football is all about constructing a virtual team made up of NFL players. At the start of any football season, everyone who want to be in the fantasy league gets together to have a draft. These team owners proceed to pick NFL players that they want for their team. Depending on what league someone is in determines what type of players an owner can put on their team. Typically a starting team will consist of one quarterback, a couple receivers and running backs, a kicker, a tight end, and a team defense. The owner with the first pick starts, this is usually the manager of the league. After he picks a player from the NFL, the next owner will pick a player and it goes down the line until all the owners have one player on their team. To make this process fair the owner with the last pick gets the first pick in the second round of the draft and then it will go up the line to the owner who had the first pick, and after the owner with
Things like Direct TV's Super Fan package will be beneficial to a fantasy football player who has three different games to watch, all being aired at the same time. Sportsline has a league that plays for money called "Gridiron Guru League." This particular league's players are made up of 14 celebrities from CBS announcers, Jim Nanta, Phil Simms, Boomer Esiason, Bonnie Bernstein, Dan Marino, Gus Johnson, Randy Cross, Brent Jones, Steve Tasker, Steve Cohen, Tommy Tighe, and Clark Judge (WWW.boston.com, 2006). This is now taking the form of celeberty fantasy football, the endless possablilities for the media to partake in this fantasy world. Sports Center is trying to lanch a new talk show specifically dealing with fantasy football updates, player stats, and so forth. Already ESPN Boston radio has a Wednesday night fantasy show with Mike Antonellis and Bob Halloran. "On the newstands, publications about fantasy outnumbered the traditional previews about the upcoming season" (Wendel, 2004, How Fantasy games, 11).
While growing up in the state of Texas I was introduced to National Football League (NFL) at a very young age. Not only was I obsessed with great players like Emmitt Smith and Michael Irving, I had a more finical appreciation for the lucrativeness associated with the NFL. My young adulthood as well as my teenage years was spent playing and learning football with the aspirations of hopefully making it to the NFL. Unfortunately, my playing days ended with tryouts at Texas Tech University, but my love for the game has remained stagnant over the years even till this day. The NFL today is Americas most watched sports league and has taken the crown as the most lucrative and unique economic force in sports. Forbes offered approximations stating that on average, the NFL generates more than $6-9 billion a year in revenues alone. A third of the individual franchises in the league were appraised at over more than $1 billion while the other franchises average nine figures or higher. The NFL as an organization generates its revenues through a multitude of ways ranging from huge television contracts, in-stadium ticket sales, advertising ads paid for by sponsors and merchandise. Their business model unlike most other leagues, is centered on a hard salary cap on player contracts which provides cost certainty with its sponsors. In this paper, I will examine the economic and historical narrative associated with the growth of the NFL’s
Over the past little while I have researched and learned quite a bit about the NFL and fan to fan, I'd like to share with you my findings. First off, I would like to introduce myself. My name is Robbie Wolanski, proud fan of the Green Bay Packers, and avid football fan. I'm sure that when most of you think about the NFL you think about watching your team on Sunday, big hits, and Tom Brady. Let me give you something else to think about. Is the NFL a perfect corporation? Do they have any issues? Today I will be answering this and going into detail about the NFL.
Gambling in professional sports is an ethical dilemma that needs to be examined from all angles before making a decision on whether to bet or not. Gambling has been a part our society for thousands of years, dating back to the original Olympic Games in Greece. Depending on where you live, there will be different laws regarding the rules of gambling. The story of Pete Rose shows a good example of what can happen to a sports manager that bets on his own team and others in his sport. In this case, there will be a situation where someone is faced with an ethical dilemma and they must go over all options before making a decision. Before betting on a sports team, one must look at all alternatives to betting and the consequences that come with each one. After this, a choice must be made regarding the ethical dilemma. This decision must be looked at from the legal side of things, as well as your own gut feelings towards your choice. You also must ask yourself how you would feel about it if you told the world what your decision is. The code of ethics of sports managers can also play a role in the decision making process. An ethical theory called utilitarianism will also be a way of looking at how and why the decision was made. By covering all these topics, it will assist in making the decision for an ethical dilemma.
The consumer market for ESPN’s streaming service is made up of sports enthusiasts who need access to live events and sports information on-the-go. According to our situation analysis, consumers use ESPN for their sports needs because of ESPN’s strong brand name; the ESPN brand promotes awareness and trust to consumers within the sports entertainment market. Due to ESPN’s focus on a higher purpose, many consumers choose ESPN over competitors for their environmental sustainability and diversity initiatives. Thus, ESPN’s well-known brand name and positive public image bolster ESPN’s favorability among sports enthusiasts within the entertainment market.
Whether it be baseball, football, soccer, or basketball, sports are appreciated not only in America, but all over the world. One of these sports that is particularly popular in America is Football. The immense crowds of people who sit at a stadium or on the couch to watch a game never fail to recognize every single play on the field; however, many fans pay little to no attention to one of the most important components of the game, the player-association relationship. When signing a contract with an NFL team an NFL player is effectively dedicating his life to his new organization. His duty is to play for his team in order to make the organization money, and money they make. In the NFL last year “each team received $226.4 million” (Brady 1).
In today’s world of big time professional sports there are the two major players and they are football represented by the National Football League (NFL) and baseball represented by Major League Baseball (MLB). Now there are other sports that the American public enjoys watching, however the argument generally boils down to which sport is the true favorite of the American people: baseball or football. In this paper I will attempt to examine both sports from several different angles to include attendance, television revenue, ticket costs, venues, salaries, entertainment value, and athlete perception. The goal of this exercise will be to determine, once and for all, which sport is the American
As teams use youth marketing to make their organization grow, they must realize it’s important to know the most appropriate time to deliver certain messages. Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership.