Fashion Advertising: The Price of Beauty

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Introduction

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Fashion Advertising: The price of beauty

Advertising is a form of communication used to persuade an audience, viewers, readers or even listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

The main objective of commercial advertisers is to increase the consumption
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Often, fashion advertising is heavily linked with sexuality. Scantily clad women in suggestive poses commonly appear in advertisements for the fashion industry, whether they are marketing dresses, perfume, or anything else and groupings of models may be utilized in print advertisement or commercials to create suggestive imaginary for adult consumer. Some advertisement campaigns have crossed the lines in the view of critics, and have generated a great deal of controversy from people who feel that such advertisements are inappropriate, especially when they can be seen by young children. With its beginnings in the late 17th century, the fashion industry is a globalized sector that works to meet the demand for apparel and dictates the trends for what should be worn. This industry consists of five distinct and separate levels. These levels are haute couture, luxury wear, affordable luxury wear, mainstream clothing, and discount clothing. The production part of the industry, that which takes the concept for a piece of apparel all the way to the hands of those who purchase it, is made up of four basic sectors. These sectors include producers of the goods necessary to make the apparel, those who create the pieces, those who advertise and market the goods, and those who sell the goods. Good
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