Fashion Eyewear : An Overview Essay

Warby Parker target customers are people with a concern for style and a high quality eyewear that is at the same time affordable. Similarly, by adding a social component, the company appeals to customers that are motivated to help others and the environment. Warby Parker is well aware that some customers, especially nowadays, prefer to shop online from the comfort of their home. That is why Warby Parker implemented its convenient home try-on program designed especially for this kind of customers. Meanwhile, Warby Parker keeps gaining access to customers uncomfortable with purchasing eyewear online by taking advantage of the power of physical storefronts to promote brand awareness.

The Luxottica Group is an Italian eyewear company founded in 1961 by Leonardo Del Vecchio. Luxottica is the leading designer, manufacturer, and distributor of luxurious and designer eyewear controlling over 80% of the world 's designer eyewear brands. Luxottica has become a leader in the prescription eyewear business in North America with retailers that include LensCrafters and Pearle Vision brands, Asia-Pacific with OPSM and Laubman & Pank brands, and in South America with the GMO brand. Luxottica also operates points of sale for its retail licensed brands in North America under the Sears Optical and Target Optical brands.

to make sure they are an ethical company and donating the free eyewear to the people they were intended

Eye protection; such as spectacle/goggles to prevent dust or any other harmful substances from your eyes.

Paris optician, Edouard Kalt created and fitted the first glass contact lenses to correct vision

I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population), who wore them only on certain events. Vistakon would encounter less price resistance with these part-time users due to the less frequency use, and more willing to pay a higher unit price than regular daily wear customers due to the product’s high quality, convenience and comfort. Secondary market segment is the full-time (conventional and frequent

LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.

“We are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination

Find a stylish pair of sunglasses in Walmer Bridge for The Spectacle Factory. It is important to choose a pair not only for the way they look, but for how well they will protect your eyes from the sun’s harsh glare. Wearing sunglasses plays a vital role in protecting your eyes. It is recommended that you wear a pair of sunglasses every time you go outside. The sun gives off UV radiation that you can neither see nor feel. As the UV rays can damage your eyes, you will need to check the sunglasses you want to buy block 100% of UVA and UVB rays. If they don’t, no matter how stylish they look, don’t buy them. Too much UV light can cause cataracts in your eyes. It can also destroy the retina. It makes good sense to purchase your sunglasses from

The corporation is working a lot on its operational strategies by producing innovation in terms of eye-brands, wearings and lenses. They are providing customized services so as to grab market successfully. This project will cover all the

Thesis Statement: Sunglasses, credited for being developed in the mid-18th century by James Ayscough, have created a current day function and fashion revolution.

Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but

Warby Parker’s mission statement is “to offer designer eyewear at a revolutionary price, while leading way for socially- conscious businesses” (Warby Parker, 2017). In order to fulfil its mission statement, Warby Parker has found the opportunity to create and capture their values in the eyewear industry by setting low price model and providing exceptional customer service. The company targeted at keeping the prices low by cutting middleman cost through direct connection with their customers by using digital technology. They connect with their valued customers by sharing relevant, personal, and entertaining information and creating experiences (Patino,2017). Warby Parker’s Home -Try-On program is created to keep

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.