Fashion Icon & Fashion Leader

2928 Words Jan 25th, 2013 12 Pages
Abstract

No one could have a accurate and comprehensive definition of the two terms “fashion icon” & “fashion leader” in the past decade while these two new words appear frequently in the fashion world today. However, it seems that these have their own significance and concept in two different cultural perspectives. The propose of this research is to answer the question what does the “fashion icon” & “fashion leader” mean respectively in U.K. and China and what causes the difference understanding of it, which may influence the development of the fashion world in the future. Literature research, personal interviews and internet surveys are the methods that I used to explore this study which could get in-depth, comprehensive,
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Though initially slow to respond to this practical phenomenon occurring in the international retailing domain, the academic community has also been gradually turning its attention to the nature of international franchising, in the context of retailer internationalisation (Whitehead, 1991; Sparks, 1995; Quinn, 1998; Doherty and Quinn, 1999; Quinn and Doherty, 2000; Quinn and Alexander, 2002). This review will give a brief conception of the “fashion icon” & “fashion leader” in UK and China separately. Followed by analyzing the factors effect on the phenomenon, to have a further discussion on if it will cause the development of the fashion world in the future and the other relative areas.
In 1980, Chinese professor MINYI HU, who is a professor of the DONGHUA University which university is famous for its fashion and art college in Shanghai, suggested the opinion that a fashion icon is a famous person who dresses in trendy and stylish fashions that catches the attention of people throughout the world. (MINYI HU, 1989) The innate character of fashion is changeable and various. “In act of making fashion choices, a person is animating (making alive, acting, performing) her or his body bu imposing on it a social veneer that permits it to perform in specific desired ways and to be interpreted in the intended manner by others.” (Jennifer Craik, 2009) Which means that if a person want to show her or his

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