Fashion Industry Cover Letter Essay

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

Have you ever looked at an advertisement for clothing and thought to yourself, “Why do they pick models that they pick to advertise their clothing?” In clothing ads today, the companies use models that have a certain image, skinny, toned, muscular, and let’s not forget sexy! Mostly every clothing ad has sex appeal in them, therefore using the appeal to pathos. Not only that, they try to use a logical appeal in their ads too, such as if you want to be cool, look sexy, and fit the crowd, then you must buy their clothing. This then causes the ad to appeal to logos. I see appeals to pathos

My work at Trend has led to me being picked up by another editorial named Sesi Magazine. Sesi is a teen African American magazine dedicated to educating the youth of our society about black culture such as social issues,beauty,fashion and celebrities. I create content for the Sesi Magazine YouTube channel talking anything from 5 Books Every black girl should read to How one can survive freshman year of high school. After working with Sesi Magazine for several months I was not only able to attend New York Fashion Week once but twice.It was such an unbelievable experience that I got to see and interact with celebrities such as Uzo Abuba.Justin Bieber and Angela

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Glamour in the Age of Kardashian has an overall theme of how “glamour labor” has evolved in recent years due to changes in technology, work ethic, and fashion. “Glamour labor”, a term thought up by Wissinger, is the work an individual does, so that they are perceived as the carefully crafted image that they create and place online. It is the effort and time of shaping one’s body in order to look as put-together as they do online in their day-to-day life. “Glamour laborers” are the individuals who are practiccing glamour labor daily. Typically, glamour laborers are celebrities, because they have the means to put in the work; however, anyone can be considered a glamour laborer. Glamour laborers are those individuals who are constantly going

It would be an honor to attend the prestigious Fashion Institute of Technology. What makes me a perfect candidate for FIT is my desire to learn and love for fashion. I place myself in challenging educational environments like honors and AP classes so I can learn as much as possible and excel. This will translate well into my college experience because I am dedicated to my studies and now that I will be in a field I am passionate about instead of the general studies of high school, it will increase my productivity even more.

I am writing to you to express my interest in the stylist position you have available in your salon. I am a recent cosmetology graduate from The Studio Academy of Beauty with training in Men’s Clipper Cuts, Women’s Hair Trends and Coloring Techniques. These skills are the foundation that will shape me into a knowledgeable and professional stylist. I have the desire and the passion to secure my place in this industry and I envision a salon like yours helping me to develop my talents.

While most of your time as a designer is spent on looking for the best designs to present, the process of getting those designs to the consumer becomes a complicated process. Fashion trade shows like Womenswear in Nevada presents an excellent platform to meet with new customers as well as interact with the existing ones. Although fashion weeks help to further promote brands, trade events do more as they offer insight behand a brand’s origin. They also appeal to the emotional side of fashion.

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

There are many benefits to capitalism and the free enterprise system such as the ability to own a business and exchange stocks and other investments. Although capitalism gives companies the opportunity to grow financially, it is an equal opportunity system as it allows the same for its competitors. Ulta Salon, Cosmetics & Fragrances Inc. (Ulta) is a part of the specialty store industry and one of its main competitors is Sally Beauty Holdings Inc. (SBH). SBH is a serious competitor given their history and products, their prior financial success; and the company is expected to continue this successful financial trend due to their spreading presence in the global market and their increase in sales in 2014.

Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop.

In 2016, Retailers opened the lowest number of new stores for five years and there are now 40,000 less shops then there were in 2006. As retail notes a decline in stores, online shopping now accounts for 15% of retail sales; if this increases year on year, could this be detrimental to high street stores and the way we shop? Retail department store BHS was founded in 1928 and had 164 stores throughout the United Kingdom with a custom of 1.2 million. In the year 2000, Storehouse PLC sold BHS to Sir Philip Green, making BHS a private company. In 2015 the company was sold again to the consortium Retail Acquisitions Ltd at quite a substantially low cost of £1. In April 2016 the company entered administration and after failing to bring £60 million into the business it closed its doors in September 2016.

Basics: not intersted in fashion with being 20% of all viewers and 45% being female.

The Fashion Channel (TFC), founded in 1996, is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks, TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network, focused solely on fashion and fashion related programming, but still manages to reach almost 80 million US households that subscribe to cable and satellite television. To date TFC has been able to experience growth in spite of having no clear segmentation, branding, or positioning strategy. Dana Wheeler, a recent hire as TFC’s Senior VP of marketing, was tasked to fix this.

Business and Advertising is a career that leads to many different opportunities in the future. Advertising is attracting public attention to your business through selling products or certain services. Media is a popular form of advertising considering the audience is much bigger and easy to spread; other forms included broadcasts and printed advertisements. The basis of advertising and business is closely related to public relations and marketing.