Fashion Junkies Essay

1834 Words8 Pages
Alycia Griffin
Professor Michael Bedsole
English 101
16 September 2012
Fashion Junkie
Every company wants to have fresh ideas for their ad campaigns, to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous, had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted audience, but not in a way that could be considered positive. Is fashion, an addictive and destructive vice, destroying its intended and targeted audience; the consumer? In 2007, the fashion line, Sisley, whose parent company is United Colors of
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For some people fashion actually is an addiction. Some people lose all their money in an effort to stay up to date with the latest trends. This is where the cocaine laced Chase Bank credit card comes in. Most people are aware of the phrase “Get it on credit.” Sisley stressed the point that even if you don’t have money in your own possession, their product is so spectacular that it is worth maxing out your credit cards. The fact that cocaine is known as the “rich kid drug” further supports Sisley’s effort at trying to make it seem like their clothes are addictive. Furthermore, the fact that cocaine is known as the “rich kid drug” might even give the consumer an idea that the product is expensive. They even went so far as to use the credit card to cut the lines of cocaine, which also correlates the drug culture and fashion industry.
This is a fashion advertisement, but Sisley fell short in their effort to sell their actual clothing line. There’s a dark nature of the advertisement which overpowers the clothing. At first glance, you notice nothing of what they have on. You might notice what the girl on the left is wearing simply because she has a nipple slipping out of her dress and doesn’t seem to care whether it noticeable or not. If you actually took a decent look at what the two ladies were wearing, you could see that their outfits were actually very tasteful and well put together. Most garments considered high fashion that are seen on runways are fashionable, but in
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