Fashion Nova Marketing Strategy

Context: TFC has been growing quickly within the fashion network industry for past decade (1996-2006). However, emergence of stiff competition in its field has resulted in TFC to rethink its strategy. Therefore, an appropriate marketing strategy needs to be selected in order to maintain TFC’s position in addition to boosting its viewership ratings and revenues.

Fashion Range Co. is a clothing retail company in Canada that offers great quality clothing for teenagers and adults. We are small independent company that compasses of 80-100 employees stretching across Canada making environmentally friendly materials for our fashion trend clothes while emphasizing the importance of sustainability. Our fashion trend is more demographically targeting young men & women aged 13 to 45. Our customers are part of a generation constantly looking for that next best thing. Our stores are mainly located inside shopping malls for our customers to best reach and online store at www.fashion-range.com. With a focus on the latest fashion trends, our customers can be confident in knowing they’ll receive

Have you ever visited the designer fashion store? If you enter this store then you will be astonished by the products that are available in this store. Women understand fashion and they will keep up to date with the latest trends and styles that are available in the market. They exactly know what is going in the market and what exactly people like about. With the select fashion they get their desires fulfill. This mega store regularly updates the products and at the same time offers huge deals with Voucher codes. It provides large fashion wares and top brands which are regularly customized.

The target market for 2020AVE is young women towards the end of college or right out of college. Women who show who they are because they have their own style. 2020AVE wants their brand to be affordable for that type of girl. 2020AVE wants women to rely on them for an outfit for any and every occasion.

Creating a highly differentiated and unique identity in the crowded clothing retailing markets on the Jersey Shore boardwalk takes a combination of one-of-a-kind designs, a strong multichannel selling strategy that includes social media and the Web, and a positive in-store customer experience. Retailing is as much about creating a unique in-store experience as it is about creating a differentiated and defensible market identity online (Piturro, 1999). With the assistance and support from Snooki of the popular MTV Program Jersey Shore, the store is called Snooki's Beach Boutique. The URL for the website is HYPERLINK "http://www.snookiduds.com" www.snookiduds.com and as the show has gained popularity, so has the URL, with an offer of $1,000 for it. The ethics of whether to sell it or not is covered in this analysis's, as are the goals and objectives for the website from a marketing and e-commerce standpoint as well. The role of social media including Facebook, Google+, Twitter and other social networks needs to be included in the market plan as well. As the excellent research completed by Charlene Li and Josh Bernoff on the role of social media in re-vitalizing retailing and leading to effective and profitable multichannel selling strategies needs to also be taken into account in the planning and execution as well (Bernoff, Li, 2008).

The fashion industry is one of the most competitive industries in the world: sought after products and coveted brand-name garments can be “in” one season and just as quickly “out” the next. It is one of the most difficult industries for a new brand to successfully penetrate, as the top tier of respected and recognized designers have built their brand equity through many seasons of impeccable looks and styles that consumers have come to demand. Tory Burch LLC, however, made the feat seem easy in 2004 when the start-up brand stormed the women’s ready-to-wear apparel scene and introduced their luxurious, yet affordable, line of clothing. Selling out its first shipment in a matter of weeks, Tory Burch LLC set the tone for

The retail giant “Abercrombie & Fitch” (A&F) have produced their casual clothing products based towards the younger consumer base for decades. Abercrombie & Fitch originally built its business plan, “plan around what had been called the sexualized marketing of young, beautiful, and barely clothed models whose sculpted torsos and suggestive postures hinted at an anything-goes party scene” (Olson). This type of marketing consistently kept the company in hot water making the average consumer think as if they are not good enough for the A&F clothes and style.

The company Forte Fashion is looking for attracting young customers with modern apparel designs. In order to achieve this target, the company must recognise the essentiality of product development, address the production challenges, build a strong brand identity and support it with a well-structured plan for marketing and communication. It must take into account the interest of all its shareholders and achieve sustainability through a proper application of technologies like augmented and virtual reality. The company must also focus on its corporate social responsibility while planning its organisational

Retailers like J.Crew, Banana Republic and Madewell, being Anthro’s greatest competitors have similar marketing strategies but Anthro’s interactive shopping experience, vibrant visual merchandise and ability to attract customers with their story makes them stand out. J.Crew offers very exclusive and detailed clothing whereas Anthropologie makes a name with its dynamic visuals. Anthropologie’s approach to its stores flips many of the conventions of retail. They do not advertise, but invest in execution by highlighting the product so much as to set a specific mood and create context by using Content Marketing. They have created a consistent brand story, strategic social media platforms, a bubbly blog and have beautiful catalogues displaying their minimalism and

Ross Store Inc. has several target markets which targets are driven to one area of apparel merchandise. According to Dan Moskowitz, Ross Store Inc. goals are to “refine existing off-price strategies, to help Ross maintain and improve revenue that will increase their profit and also to expand market penetration” (Moskowitz, 2013). These goals will help Ross gain more customers and increase their sales from providing and satisfying customers with their products. Ross “Dress for Less” targets customers that are around the age of “18-54-year-old white-collar shoppers both men and women that come from a middle-income households”(n.d). The company makes sure to focus on young and middle age customers. The majority of these customers are young adults

American Apparel targets, “Young urbanites(20-35) who see themselves as unique instead of as part of a generic, main-stream fashion culture and who have disposable income.

Victoria’s Secret is the biggest chain in America, selling trendy and fashionable intimate apparel supplies for women. Victoria Secret aims on quality because more consumers are concerned with the environment nowadays. As of right now, Victoria’s Secret Company’s brand presence with over 1,000 company stores across the globe. One of the company’s top strategies when it comes to advertising is having top famous models as their brand ambassadors that have been a success. The company’s active online marketing is active blogs and catalogues to create awareness about their product lines. There is a huge amount of sales that comes from VS websites and catalogs that come up to $1.6 billion. Victoria’s Secret is successful when it

The fast growing retailer is loved among young adults and it has an impressive product line to guarantee your fashion needs are met. The retailer’s high street shops and the online platform sell a number of famous products like Marie von Behrens and Adidas. They also have a range of smaller fashion brands on the product line.

According to Christopher et al. (2004), the main features of fashion industry include very short product life cycle, high volatility, low predictability, and high impulse purchasing. As a result, it is crucial that how a fashion company could quickly respond to market demand and incorporate consumers’ preference into its products (Christopher et al., 2004). In order to maintain its leadership position in the market, the Company’s strategies focuses on these parts (Tokyo Fashion Corporation Official Website: http://www.tokichoi.com.tw/subTP.aspx?p=about):

Lucky Brand® established in 1990 in Los Angeles California, is an apparel retailer with focus on jeans, casual wear and accessories. Lucky Brand® currently has 251 retail stores, as well as locations in select department stores and is thriving online at Luckybrand.com. This company operates as an exclusive distributor, a strategy of selling products through one or few retailers in a specific location (Tanner and Raymond.2014). The retail stores sell exclusively Lucky Brand® as does the Luckybrand.com site and within the department stores, such as Macy’s and Nordstrom, they have boutique sections dedicated to this brand exclusively. To maintain this operating model, the company has to stay relevant through the means by which the product line retail strategy and pricing are managed. This paper will review this strategy, primarily through technology strategy investments and how Lucky Brand® has managed to survive the retail industry for almost thirty years.