Fashion Photography By Viviane Sassen

composition of each of her photos creates a mysterious narrative that encourages the reader to question

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

Fashion photographers are people who have the job of photographing things such as clothing, accessories, hair, and makeup. They usually take pictures for advertisements, fashion magazines, or fashion blogs and websites. Fashion photographers need to be very creative to get the perfect photo. A designer may want a certain feeling to be expressed by the clothes and the photographer needs to understand what they want and be able to show it in the photos. A fashion photography also needs work well with others, because they need to interact and communicate with many people, such as models, designers, editors, and art directors, and the entire creative team. Understanding fashion and tends is also very helpful in being a fashion photographer. Being a

And for the other half of the assignment, in this part I choose contemporary photographer Sheila Pree Bright. The reason I selected Sheila Pree Bright is largely her work, which not only was amazing but also portraying wide ranges of contemporary society and its flaws. Moreover, she seems to found a way to show what Generation Y’s view on society look like as if it were a documentary kind of like the photos of Dorothea Lange. Therefore, the next paragraph I will talk about, her works and what are my thoughts on them.

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

Richard Avedon was born in New York City on May 15, 1923. He grew up both of their parents that were already involved in the fashion industry with his mother named Anna Avedon who worked as a dress manufacturer, and his father Jacob Israel Avedon who owned a clothing store called Avedon’s Fifth Avenue (Biography, n.d.) Growing up and being accustomed to fashion since he was young has inspired him and develop his interest in fashion. He especially enjoyed taking pictures of the clothes in his father’s store. He was only 12 when he joined the Camera Club called YMHA (Young Men’s Hebrew Association)

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.

A fashion photographer needs to be skilled in the use of equipment. Knowing the camera inside and out, understanding lighting, and choosing the right angle will help achieve the desired photo (Ferguson). They need to be artistic. Having artistic ability allows a fashion photographer to develop a creative atmosphere to showcase the clothing (Ferguson). Moreover, having teamwork skills is an important component in becoming a successful photographer. They must work well with their team which consists of stylists, makeup artists, fashion editors, hairdressers, and models. Fashion photographer David LaChapelle calls his team “the family” (Ingledew and

“Fashion should be a form of escapism, and not a form of imprisonment.” This beautiful quote was said by a designer that I have always adored, Alexander McQueen. He created a movement that was a complete art, every collection clearly showed a story. I chose this designer as an example because he was an artist that truly captured the fact that fashion is one of the most powerful forms of art. The clothes, hair, makeup, and models can only bring a look to life if the designer clearly put their heart and soul into everything they created. Fashion is an art, collections tell stories, there is so much work put into every aspect, and it can express emotions.

Though I don’t have much of an educational practice with fashion journalism due to my school not providing any classes, it has never stopped me. I have practiced on my own for about 5 years attempting to improve my writing based on fashion. My determination in studying fashion journalism has always been something I admired about myself. Since the day I was first introduced to what fashion journalism was I have never once doubted myself in pursuing to study this in the

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

Fashion is a form of expression and with its ever changing ideas and trends it explores and creates an array of identities. As Bennett, A. (2005) states “Fashion…provides individuals with a key means through which to manage their identities in the context of everyday life”. I wish to explore how fashion has developed to which identities can be created by oneself and what is around in everyday life and culture that may influence choice in dress. Is fashion a form of agency or structure? I will continue these ideas around gender and in particular fashion photography and how in which gender is represented within the popular mainstream media. Looking at if fashion photography plays a role in challenging gender roles, and therefore creating new ideologies of identity. Or, does fashion photography intertwine with the rest of media in its representation and stereotyping of both genders? Helmut Newton will be used as a case study and the interpretation of his work. This study will also look at the theory behind androgyny and continuing by also looking at dandyism and if these concepts are being constantly played with in the fashion media.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Photography is a very interesting career choice. It can take people to places they only ever dreamt of going. Although it is a lot of fun, it is also a lot of work. There is many different types of equipment, lighting, cameras, and photographers. You must learn about it all in order to choose the perfect type of photography you want to do. Photography, is not just about capturing photos of objects, it is about how photographers see the world. Being a photographer, there are many responsibilities you must have. For starters, photographers have to be able to market and/or advertis. This will help them to attract customers or clients. On top of being able to market and advertise, they must also be able to analyze and plan compositions of