Fashion Promotion in 5 Years Essay

1727 Words Apr 7th, 2008 7 Pages
What is the role of fashion promotion within the fashion industry, and how will it develop over the next 5 years?

Fashion promotion is the glue that holds together everything fashion related. It's all very well

having a great designer who can create stunning garments out of fabulous materials, but fashion

promotion is what advertises those garments, and sells them, and puts them out there for the world

to see. If there weren't photographers and buyers and journalists and stylists (who are all a part

fashion promotion) we wouldn't have ever seen a catwalk show, or brought a Fendi bag, or picked

up a copy of VOGUE. If it wasn't for fashion promotion we could all be walking down the street in

an oversized second
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Along with the various

different lighting effects Huene also invented his own lightening devices in order to create

geometric shapes and patterns with shadows. His aim was to create the best possible lighting to

represent the fashion garments on his models. Huene's photographs were dominated by illustration

and were greatly influenced by sculpture. As we can see in figure 3 there is no movement; models

were poised, almost static. In a general sense, Huene's style was the quint essence of early Thirties

functional elegance (Ewing 1986:99)

Figure 2 Figure 3

David Bailey is a fashion photographer renowned for his distinctive portrait style. Teamed with his

muse Jean Shrimpton, Bailey's approach to fashion photography attained him a place as a

consummate professional of international standing (Harrison 1999:18). Although claimed to have

turned Shrimpton into a 'sex icon...more urgently desirable (than) Bardot, Taylor or Monroe' by

Georgina Howell (Harrison 1999:21) Bailey discloses that he '[only] ever tried to convey in fashion

photography the spirit of a Cole Porter or a George Gershwin song' hinting at a more romantic

theme then what had initially been suspected. In 1979
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