Fashion & Sustainability

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Market Research On Fashion & Sustainability Submitted by Ishita Bhatia Under the supervision of Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles, Govt. of India) GH-0 Road, Behind Infocity Gandhinagar 382007. Gujarat December, 2013 Fashion & Sustainability BackGround Myth: Sustainable Fashion is just wearing natural, organic or green fashion. Truth: Sustainable Fashion is about being * Eco friendly * Socially-Responsible * Commercially feasible * Animal-Cruelty Free Sustainability and responsibility are two sides of one and the same coin. Today Apparel Industry…show more content…
1.3| Significance of thy study “All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation”-Hudson Maxim The findings of this research will help the clothing mills and forward departments to have better future prospects. This promotes the logical habits of thinking and organization. * This review will help me understand the production and supply process along with * The chance to know about its environmental and social aspects and various other parts of production which will be helpful for me in the future. * Synthesizing available literature on the chosen subject * Carrying out a series of interviews with groups of people. 2| Literature Review The literature on eco fashion and SSCM that is Sustainable Supply chain management is still limited, and literature reviews are scant. Only few articles,papers and limited websites attempt to review parts of the literature. 2.1| Concept of Sustainability Sustainability is not just a concept of being environment friendly but it is a contemporary of corporate social responsibility .The current world financial situation has put the limitations on sustainability
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