Essay on Fashion in the 1960's and 1970' s

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Fashion in the 1960's and 1970' s The sixties were a time of growing youth culture and youth fashions, which had already begun in the late fifties. In the west, young people were benefiting from the postwar industrial boom, and had no problem finding work. With extra cash in their pockets, they were able to spend more and had begun to refashion themselves accordingly. This higher demand in the fashion business brought out a new generation of designers. The freedom of extra cash meant room for more imagination and creativity, bringing out new and provocative fashion ideas. Pop music began to take on a serious art form. Rock stars influenced fashion in a way like never before. The Beatles began the British invasion with pop culture.…show more content…
She modeled Yves Saint Laurent and Coco Chanel. Girls at this time were still wearing clothing identical to their mothers, especially in Europe. Many copied Doris Day's "girl next door", but still glamorous, film star image. Dances like the twist and mashed potato and magazines that mapped the steps, Elvis Priestly, Gene Pitney, and Helen Schapiro continued their influence in fashion from the fifties on into the early sixties. Youth cults in the UK had their share of prestige in style. Greasers, rockers, and Teddy-Boys were seen as juvenile delinquents, and their image came over to teens in America. There were also the Mod's (moderns) in Britain, a gang of wealthy boys who rode motor scooters, wore expensive clothes, and listened to R&B. Clothes had a rebellious look, with some military influence seeping over from the wars. In 1962 there was the Cold War and USA was also at war with Vietnam. There was a lot of peace talk in politics however, there were more wars in South East Asia, the Middle East, and Indian Subcontinent. Riots were going on in Las Angeles, Chicago, and Berlin. Crime and lawlessness was creeping in everywhere, especially with assassinations to JFK, Robert Kennedy, and Dr. Martin Luther King Jr. The postwar era also influenced mother and wife roles and new gadgets were made to make life easier. There was a revolution in relationships between men and women with contraceptives more easily attainable. This gave women more control, however this was still
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