Fast Fashion Achieving Global Quick

11082 Words45 Pages
Fast Fashion: Achieving Global Quick Response (GQR) in the Internationally Dispersed Clothing Industry
Bart L. MacCarthy and P.G.S.A. Jayarathne

Abstract The clothing industry is one of the most mobile industries in the world. Global supply poses significant challenges in ensuring the right volume and mix of products within retail stores. Here we define a new concept – Global quick response (GQR) – which strives to combine the cost and scale efficiencies arising from sourcing globally with quick and accurate response to market requirements. GQR is based on lead time compression, effective information management, dynamic planning, and strong logistics. We examine GQR in the context of the new garment development process, the initial volume
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GQR strives to combine cost and scale efficiencies by sourcing globally with quick and accurate response to specific market requirements. We examine how GQR affects the major operational processes in clothing design, manufacture, and distribution. We discuss its requirements with respect to market intelligence and rapid new product introduction; network planning and staged postponement; and network capability. Different approaches to GQR are possible and two contrasting examples are discussed briefly.

2 Globalization in the Clothing Industry 2.1 Globalization and Mobility in the Clothing Industry
In the last three decades, clothing manufacture has migrated substantially from the developed to the less well developed economies. The major clothing producing nations in 2005 were China, India, Indonesia, Bangladesh, and Pakistan (Audet 2007). The growth in Chinese as well as Indian clothing production has been substantial in the last two decades. In 2002, over 70% of the Japanese and over 77% of the Australian apparel markets originated from China (Nordas 2004). Chinese manufactured clothing entering the US and the EU apparel markets grew by 43%

Fast Fashion: Achieving Global Quick Response

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and 47%, respectively, in the period 2004–2005 (Audet 2007). India has also shown considerable growth of 30% and 25% in the EU and the US apparel markets, respectively, in the period 2004–2005 (Audet 2007). The tremendous growth of China and India in these sectors has been
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