Fast Fashion : Its Basic Negative Impact On Our Environment

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Katie Callihan

Fast Fashion: its Basic Negative Impact On Our Environment and the Moral Demand for Change

Ask your parents, your grandparents – clothes were made to last. Hanging in a small, portable wardrobe would be - a sturdy pair of pants, Sunday slacks, a few collard shirts, a solid coat, and a single pair of well-bound leather shoes. Clothes were expensive – children grew up understanding the cost of what they wore. Thus, clothing was treated with respect and people had an attitude of longevity toward their daily fabrics. If a hem were to loosen, or a seam tear, children, mothers, were knowledgeable in how to patch and sew – providing that article of clothing with an extended lifespan. The materials used were organic, coming from wholesome, local famers. People knew where their clothing came from, some could probably tell you the exact hands of the very person who had sewn them. ‘MADE IN USA’ was unnecessary to brand because so was everything else. New clothing items were sold in synchronization with nature and its four seasons. Today, new clothes are sold in synchronization with a consumer’s weekly paycheck making a cycle of about 52 seasons – one per week in each year. This is generating about 80 billion pieces of new clothing created annually which is 400% more than two decades ago. Because of this high demand, a term ‘fast fashion’ has come into focus – those looking deep at this term are both clothing companies and environmentalists. We’ve all
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