Fast Food And Obesity : Obesity

Fast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kids and teenagers have eaten fast food at least once in their lifetime. But why has fast food gotten increasingly popular recently? Fast food has always been known to be very unhealthy, but kids still consume it anyway. The culprit: fast food advertising. In modern times, the majority of kids living in the United States have access to the internet or television, where they are easy targets for advertising. To prevent the nation from growing up obese, fast food companies should end all ad campaigns targeted towards children and focus advertising strictly on adults. These advertisements cause kids to consume fast food more often, to eat an unhealthy diet, and to grow up in a culture dependent on fast food.

Obesity within adults is a prevalent problem in the United States, with over 51% of all adults suffering from obesity by the year 2030 (Joyner et al. 217). Obesity, or the state of being excessively overweight, is sometimes a result from what is known as food addiction. Much like an addiction to a substance, to be addicted to food is to constantly crave a certain food item (Joyner et al. 217). Obesity and food addiction tend to coincide with each other. That coexistence is shown primarily in the documentary Super Size Me, in which director Morgan Spurlock focuses on the way fast food and food addiction affect the human body.

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

Because of parents using food as a reward, many children learn that being good means eating unhealthy. Combined with the advertising techniques used by the fast food industry, children begin to make a correlation between fast food and a reward. Ellen Gustafson further confirms that fast food contains “more refined grains, fats and oils and sugars than the 1980’s.” All of these components of fast food make it appealing to children. Furthermore, many parents do not have time to make healthy meals for their children because of our fast-paced society. As David Zinczenko relates in Don’t Blame the Eater, “lunch and dinner, for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then, as now, these were the only available options for an American kid to get an affordable meal.” This is not a rare situation. Many parents work long hours and therefore encourage their kids to eat fast food instead of taking the time to teach healthy habits. This has the ripple effect of overeating and lack of exercise. Without exercise, many kids gain weight, become obese or are at risk for diabetes, high blood pressure, heart disease and asthma. (Childhood Obesity) Today, type 2 diabetes exists in 30% of childhood obesity. (Zinczenko 154) Gustafson further states in her presentation “1/3 of American children are overweight and obese.” When a child has obesity, their ability to participate in everyday activities like sports and play is inhibited, which means

Obesity has become an epidemic in adults and children in the United States. Moreover, children are at risk of obesity because they do not eat enough fruits and vegetables and do not obtain enough physical activity. Also, children have a higher chance of developing health diseases related to obesity such as hypertension, high cholesterol, stroke, heart disease, diabetes and pulmonary disease. In addition, obesity in children from ages one to seventeen is an issue in Texas, since children are not aware of the serious consequences of being obese. Therefore, Texas should find ways to prevent obesity by authorizing healthier school lunches and allowing a school program to help obese children lose weight. Also, television advertisements are

Fast food, in today’s society, has become a major part of individuals’ lives. For it’s easy, quick and cheap food. While any meal with low preparation time can be considered to be fast food, typically it is referred to as low quality, prepackaged foods that have little preparation time. Through further research of fast food restaurants and their role in the obesity epidemic in America, it lead to further conclusions on the need for changes that must be done in order to combat obesity. There are, however, multiple individuals who feel that the fast food industry is simply taking a toll on Americans and their health. For instance, the article “Don’t blame the Eater” explains the battle of fast food chains in America, and the major causes of this epidemic. Obesity in America, costs the United States about 147 billion dollars annually. In a recent article, Author Eric Finkelstein, a researcher for Triangle Park conducted a study in which explains the multiple causes and affects of fast food chains and its role in creating an unhealthy society. Considerably, “The Effect of Fast food Restaurants on Obesity”, an in depth article written by authors Janet Currie, Stefano DellaVigna, Enrico Moretti and Vikram Pathania, share their studies and findings on how fast food chains are indeed a major player in obesity across the country, as well as a leading player in the up rise in health related illnesses. There is a connection between neighborhood scarcity and fast food industries.

The United States is mindful of this deadly disease and the lives it has taken, yet little has been done to spread awareness and decrease the amount of sugar, carbohydrates, and fat in foods sold. In fact, America encourages unhealthy eating by displaying advertisements which convince the audience that the food will not have a negative effect on their health. A majority of these advertisements are directed towards children due to the fact that they are easy to convince. And this is a huge reason behind the increasing obesity rate in the United States because the decisions made as a child reflect those made in adulthood. If a child is constantly eating unhealthy food, rarely exercises, and is unaware of the consequences that come from the lack of living a healthy life, he or she will grow up continuing this lifestyle. O’Connor explains that, according to the Center of Disease Control and Prevention, seventeen percent of American children and teenagers between the ages twelve and nineteen years old are overweight (39). Unless the child is taught about the harsh reality of eating so unhealthy, it may be too late before he or she becomes obese. Similar to tobacco and alcohol, food has addictive qualities which are hard to change. Another factor to consider involving the obesity epidemic in the United States is the expense of healthy foods. This high price hinders U.S. citizen’s ability to pay for a healthy diet. One of the many low income mothers in the United States, Maria Gonzalez, comments, “When you only have a dollar to spend and you have two kids to feed, either you go to the market and try to find something that’s cheap or just go straight through a drive thru and get two hamburgers for them and say, ‘Okay, here. Eat this.’ This is what’s going to fill her up, not that one single item at the market”

The advertising of foods and beverages targeted at children in Canada is a major cost for concern and policy makers should be taking a critical look at it. Restricting the marketing of foods and beverages targeted at children is a cost efficient way of implementing a population base intervention to combat childhood obesity (Raine, Lobstein Landon, Kent, Pellerin, Caulfield, Finegood, Mongeau, Neary & Spence, 2013). The World Health Organization (WHO) and other International bodies such as the International Obesity Task Force (IOTF) have set tough recommendations for countries to follow to restrict the advertising of food and beverages to children (Raine, Lobstein Landon, Kent, Pellerin, Caulfield, Finegood, Mongeau, Neary & Spence, 2013). These recommendations outline several empirical evidences which serve as the paradigm for policy makers to act on and protect children from being targeted by advertising companies. The empirical evidences suggest children lack the knack to cognitively understand the persuasive intent of advertising companies (Raine et al, 2013). Food advertising companies envision children as susceptible and therefore adopt means and ways to lure them into buying their wares. Popular cartoon and

“The rate of obesity in children has nearly tripled in the last quarter century”(American Psychological Association). Children receive the most exposure to advertisements due to the amount of television they watch and online games they play. At an early age, children shape their first opinions on what they like and dislike, so just by watching advertisements they can develop product preferences for unhealthy foods that lead to poor eating habits. “In very young children, research has found that for every one-hour increase in television viewing per day, there are higher intakes of sugar-sweetened beverages, fast food, red and processed meat, and overall calories”(American Psychological Association). Advertisements targeted at children use colorful images and characters to attract them to their products and add labels like “multi grain,” “no sugar added,” and “all natural” to influence parents to buy their products. But most of these food claims are unregulated and open to abuse. “Approximately 20 percent of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed”(American Psychological Association). Naturally, being obese as children puts them at risk of being obese as adults, which can lead to health problems such as diabetes, cardiovascular disease, and some forms of cancer. In addition, advertising causes

The age old saying, “You are what you eat” still rings true today. Fresh fruit and vegetables have been replaced by french-fries and hamburgers. Children today do not know how to eat healthy. We, as a nation, spend hours and hours bombarding children with fast food commercials, sugary cereal commercials and cavity causing drink commercials. We than spend a fraction of that time telling kids these things are healthy only in moderation.

country alone, 17% of all children and adolescents are now obese, triple the rate from

The fast-paced lifestyle of Americans today results in unhealthy frozen T.V. dinners and take-out meals. In present day society, the role of woman and men are virtually equal. With this making both the mother and father of families busy, there is little time for home cooked meals. A hardy breakfast is replaced with sugary pop-tarts, hand packed lunches is replaced with money for fast food, and frozen T.V. trays take the place of a healthy dinner. These foods may all taste good, but they are not healthy. By giving children lunch money, the children are having the choice to buy whatever foods they please. It could be easily assumed that a child would choose a candy bar, chips, and a soda over a school lunch. Again, the children are not the only ones to be blamed here. The parents need to take time to guide their children towards what food is healthy and what food is unhealthy. By taking a little more time out of the day and making healthier food choices, the rate of childhood obesity could slow down, if not stop altogether.

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity