Fast Food Case Study

1. How has technology been applied to the food production process? Give/describe at least 3 examples.

In the United States alone, there are over 152,000 fast food restaurants. With that vast amount of establishments, there are two that dominate the world with their recognizable logos. Subway and McDonalds, the arrowed S and the double arches. The two companies have grown simultaneously for over 50 years, even getting in each other's ways in the process as both strive to be the most successful fast-food restaurant in the world. With both being beloved by many, there are bound to be an area where both companies have similarities in order to keep a status quo. Although Subway and McDonald’s are similar in regards to their atmospheres, they differ with their qualities of food and abilities to help their employees advance.

There is waiting time when you make a trip to Burger King for food; however it is relatively shorter than that of most fast food establishments. If someone goes through the drive thru during a “lunch rush” they’ll most likely have to wait a maximum of ten minutes to be given their food. That wait time is cut in half if they decide to walk in and place an order. On the other hand, any order placed when there isn’t a “rush” occurring is only going to have to wait about four minutes for their food. Burger King is exceptionally consistent when it comes to efficiency at preparing customer’s food.

8. Wendy’s aim at targeting mainly adults, whereas Burger King and McDonald’s are targeting from ages 3-11 along with parents. This is also visible by the atmosphere and colors of the restaurants. The colors are mild and calming.

Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid

Chick-fil-a and McDonald's share some of the same menu features but there are distinct differences. Aside from the fact that Chick-fil-a is strictly a chicken fast food restaurant and McDonald's offers fish chicken and beef, McDonald's an all-day breakfast menu and a wide variety of desserts. Chick-fil-a ends the ordering of breakfast promptly at 10:30 am and has about nine desserts.

The Chic-fil-A case study is about what transpired to the American fast food chain named Chick-fil-A after certain subtle statements that were made by the fast-food chain’s current boss. Chick-fil-A is a family owned business and basically, the business is run on the basis of Biblical principles and accordingly; they are closed on Sundays (Chick-Fil-A, 2012).

First, Schlosser and Wilson describe the history of fast food. Everything started with a fifteen-year-old boy named Charlie Nagreen at a county fair squishing a meatball between two slices of bread, creating the hamburger. The authors then go on to talk about how McDonald’s was the first restaurant to introduce a quick system for customers to get their food. After seeing the success of the McDonald brothers, a businessman named Ray Kroc made a deal with them to travel the country, spreading the chain. Later, Ray Kroc would buy McDonald’s from the McDonald brothers. When other restaurants, such as Wendy’s and Burger King, saw the success of McDonald’s, they began to do the same thing, having a chain of identical restaurants across the United States. Not only did restaurants adopt this idea of complete sameness, but so did other companies such as

Their food seems to be the same, but it isn’t. On one hand, McDonald’s hamburger weighs less and has only 9g of total fat, while Burger King’s hamburger has 12g and they have a saltier taste. On the other hand, Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. That’s why they taste different. Concern at cost, McDonald’s simple burger is lower at $0.89 while Burger King’s has their simple burger at $0.99.

All their food is frozen, and the creation process is similar to a factory. Eating fast food is not only unhealthy, but can cause diseases such as E Coli. McJobs, by Eric Schlosser, describes this process, “At Burger King restaurants, frozen hamburger patties are placed on a conveyor belt and come out of a broiler ninety seconds later fully cooked. The ovens at Pizza Hut and at Domino’s often use conveyor belts. The ovens at McDonald’s look like commercial laundry presses, with big steel hoods that swing down and grill hamburgers on both sides at once.

The purpose of this summary is to show what was researched after completing and analyzing the results from the McDonalds Edwardsville, Il location. Most of the results showed satisfaction in our store. However, one of the five surveys taken showed a dissatisfaction in the location. This may seem alarming, being only that this individual showed dissatisfaction can mean they may not think highly of McDonald’s in the first place. Others relatively showed the same satisfaction towards the quality of service and entrées. Three out of the five individuals showed they would visit the location again. This may show they are regulars and they would still continue to come to this location, or they were completely satisfied to return again. For the two other dissatisfied customers will be an area of focus on improving this location. We will look into this as in cleanliness of the store, employee presence and helpfulness to customers. One individual who decided not to provide anymore information could have been a visiting customer who we can take into consideration. We may see regulars as not noticing the flaws in the location because they are constantly coming in and ignoring details. We also noticed cleanliness was all relatively the same through all individuals. Analyzing the results, cleanliness and customer satisfaction will be our main focus on improvements. Customers who would visit the location showed interest in returning to this location which can mean steady

3. burger king uses a grill to cook their meat while mcdonalds just uses an industrial stove top, the meat is more greasy at mcdonalds

Despite the aforementioned similarities, there are several key differences between Shake Shack and McDonald’s that might factor into choosing one over the other. One key difference is cost. This is the biggest difference when picking from the two establishments.While both serve the same types of food and they look the same they when you're inside they aren't.It's a know facts that mcdonald's has a extremely low quality of meat.There are some people when hearing that will never eat there again and be loyal to shake shack.The majority will eat both meats what you have to decide is whether you wanna a big juicy burger for a little more money or u wanna save money get dollar burger.Many parents will chose mcdonalds if they have kids because it could be costly to feed a family at shake shack.

By producing a regular number of identical sandwiches, this batch system helps ensure standard and predictable cycle times, consistent quality, greater predictability (less loss to error) and limits the amount of overlap activity; all of which align with McDonald’s objectives. To make a custom burger, the McDonald’s process ensures a level of freshness (relative to industry standards), but creates a delay for the customer. A “grill” sandwich is not processed until the next batch of that particular meat is cooked, and delivered to the customer as quickly as possible, with no opportunity to wait in a warming box. While this leads to fresher sandwiches, it also presents several logistical setbacks. Lead times for grill sandwiches are longer, which means that customers must wait longer, inconsistent with McDonald’s process objectives. This is particularly problematic with drive through customers, who must pull up to a parking space to wait, and may cause bottlenecks. Customers inside are asked to step aside and wait, which can be unnerving for a customer on a short lunch break. Notably, though, the cycle time during rush periods is increased, so the customer will not have to wait as long as during slow times. The grill sandwiches also present problems for the cashiers/servers who must deviate from their standard operation to accommodate

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.