Essay about Fast Food Globalization

1351 Words Nov 9th, 2011 6 Pages
Fast Food Globalization Some people get confused when they hear the word, globalization. What is it? Globalization is a modern term used to describe the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange. That means the world is slowly becoming one by producing goods and services in one part of the world, only to share it on an international level. This is a deeply controversial issue, however. Proponents of globalization argue that it allows poor countries and their citizens to develop economically and raise their standards of living. Whereas, opponents of globalization claim that the creation of a free international market has benefited multinational …show more content…
Ironically, there are some people who dislike fast food, yet a hungry person in a hurry or someone who is far away from home would often find it convenient. In 1921, the first business to be called a fast food restaurant was White Castle, located in Wichita, Kansas. It sold hamburgers for five cents each. The idea caught on and by the late 1930’s, a California restaurant called Bob’s introduced a hamburger with two patties of meat and named it the Big Boy. After World War II, the number of restaurants specializing in fast food grew tremendously. Therefore, each company needed a special feature to survive in the competitive marketplace. But how can one stand out from the rest when selling the same types of fast food? The innovators at White Castle developed a solution to this problem: aggressive advertising. By featuring commercials with cheerful music and catchy jingles on the radio or television, fast food companies were able to rely on their marketing strategies to convince consumers that their food offered the best taste and value money could buy. Changes in lifestyles and eating habits, such as the consumption of fast food and the dependence of food imports has led to the decline of traditional foods and cultures. With that being said, nutritional related chronic diseases such as obesity, diabetes, high blood pressure, heart diseases and stroke are on the rise and accounts for more than fifty percent of the deaths in the region. Americans traditionally
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