Fast Food Industry Research Proposal

In America almost two thirds of the nation is overweight. That is about 79.6 million people who are obese. Fast food is without a doubt the problem why these statistics are so high. According to Shannon Brownlee, a journalist for the Sacramento Bee “ It’s Portion Distortion That Makes America Fat” she mentions how fast food corporations are luring buyers into their offers . In another article by David Weintraub “The Battle Against Fast Food Begins in the Home” he focus more on self responsibility rather than fast food restaurants being convenient everywhere you go. In America, the obesity epidemic is caused by the lack of parent not taking full responsibility for their childrens health, as well as fast food industries distorting portion sizes in order to make more

For this research project the restaurant that I decided to go with was Chick-fil-A, the company is best known for specializing in chicken sandwiches and the invention. I not only made the decision to use this restaurant because of its popularity, but also because I find the dynamic of it as a whole to be pretty fascinating. The company's culture is influenced by its founder's Southern Baptist beliefs, which is why all Chick-fil-A restaurants are closed for business on Sunday. Religion and business are two elements that generally aren’t supposed to go together especially when people can be so iffy about the topic, so to me it’s really cool to see an establishment that was not only able to implement that on a large scale, but also be able to

Around 160,000 fast food franchises have been opened all over America. America is the most obese country in this world. Healthy food is supplement rich, yet fast food has a tendency to be poor in nutrients and high in calories. Know that fast food can satisfy our day by day calories requirements; not only it gives us calories, but it also harms our health with other ingredients. For instance, fast food is high in soaked fats and trans fats. In addition, it has additives, chemicals, and artificial flavors. Fast food impacts our health and causes infections, for example, heart disease, diabetes, high blood sugar and high blood pressure. On the other hand, healthy food provides the best nutrients and protects our body from sickness, since it contains vitamins, proteins, and minerals. Fast food is addictive and unhealthy. (Obesity in America) (Chronic

Knowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high, so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers, it has also grown ignorant to the way their food is prepared. In the novel, “Fast Food Nation: The Dark Side of the All-American Meal”(2002), by Eric Schlosser, he makes compelling points in his position against the fast food industry.

After reading chapter six of Fast Food Nation it has really opened my eyes as to how these fast food restaurants are not only having a large impact on humans but the treatment of chickens as well. While everyone knows that they kill animals in order to provide humans with meat not everyone knows how these animals are treated during the process. Though the invention of the chicken nugget was a new and better option for people it only provided worse treatment of these birds and caused lazier bird “farmers”. Before “most Chicken was sold whole; today about 90 percent of chicken sold in the United States has been cut into pieces, cutlets, or nuggets,”(Schlosser 140). Although I am not a vegetarian hearing that makes me sick to my stomach. The creation

The research design developed by Ann banks and her team were good but it lacked a few things. Firstly the focus group should include more diverse group of demographics i.e. men only and female only group. In this way, a lot of diverse ideas will come to surface which will help in understand the customers effectively. Secondly the stereotype associated with the Italian food that it is meant only for the use by families can influence the opinion of focus group. This can be eliminated by psychological influencing the people in order to get better results.

iii) The researcher of Greens & Co. found that American consumers visit different stores for

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food?

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

The development of fast food was revolutionary; however this revolution was corrupted by big business and their desire to maximize profit. With fast food being a staple for society, due to its convenience, the consumers fail to realize what is inside that burger they are eating. These cost effective additives may be justifiable in a businessman’s perspective but what about the consumer?

Proposal: Change in the fast food industry (we can take a specific restaurant like McDonald’s) to fight obesity

Therefore, it is important that food providers participate in campaigns developed by governments in their attempt to improve eating habits. Restaurants that provide healthy food have a better image on the market in comparison with fast food restaurants. But health food is considered to be more expensive. This refers to higher production costs, increased costs of

Food and beverage is an essential part of many meeting and careful planning can save a large amount of money. The planner must know how to negotiate and what to negotiate. Food and beverage is a part of an event that creates memories and provides a service that goes beyond just grabbing something to eat. The planner must know what to negotiate how to negotiate when it comes to food and beverage. Because every event involves food and beverage. It can be puzzling to some planners as to what is negotiable, prices caterers charge for their services, and where concessions are made.