Fast Food Nation

1271 Words6 Pages
Intro to Political Science 5/12/2013

Fast Food Nation

The investigative journalist, Eric Schlosser, has written a book to illuminate an epidemic that started in America and is now becoming one of the world’s largest problems. In Fast Food Nation, Schlosser frames today’s Fast Food giants in history,American entrepreneurialism, and over consumption in respect to consumer and employee wellbeing. The power of all modern Fast Food giants combined have eclipsed the power of any one government. Marketing has become a key component to luring consumers to fast food. Schlosser makes the argument that a once All­American ideal, fast food has grown too big to control.

Schlosser highlights the freedom right philosophy of make your own luck
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Then instead of slaughtering one cow at a time and grinding that meat into a couple hundred burgers. Slaughterhouses slaughter thousands of cattle and grind all the meat together. Now there is no variation of taste in the meat. Finish the meat off with an acid bath to kill any E. Coli O157: H7, and pray that one of those 1000 cows didn’t have “Mad Cow Disease” (No Known way to kill prions). This power permeates all matters of Fast Food. Fries, soda, buns, equipment, employees, and most influentially: Marketing.

Fast food marketing is a dirty political game. Marketing is a tool of power, more specifically money power. Successful marketing strategies propelled fast food and beverage companies to some of the most stable corporations in the world. But how did these mom and pop shops dominate the competition? They created a commodity through marketing. Cool people drink coke not pepsi. Ronald and his friends hang out at McDonalds, and so should you, were the implications. Marketers went as far as advertising in schools. Coke or Pepsi for lunch instead of water and milk. Big Cola poured Millions of dollars into the struggling public education system. This accomplished a cradle to the grave type of marketing for beverage and fast food companies. Things changed so fast and the public made huge illogical leaps in the name of saving time. And in doing so, endangered our children.

Order right philosophy would not agree to

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