Fast food has quickly managed to imprint itself on American culture. The greasy, unhealthy form of empty calories has infiltrated into the homes of many, including my own. In my younger days, my parents often took me out and treated me to french fries and chicken nuggets. It had become a tradition to go to McDonald’s every week. This poor eating pattern has now led to my family having a special fondness for the fast food chain, just as McDonald’s strives for. In Fast Food Nation, Schlosser describes the clever strategy of using customer loyalty in the following passage: “Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan “cradle-to-grave” advertising strategies… a person’s “brand loyalty” may begin as early as the age of two” (43). My brother and I especially have been tricked into this gimmick - the two of us have taken up the habit of frequenting McDonald’s together when we get a …show more content…
Due to the alarming lack of attention and care to the raisings of meats used in fast food restaurants, foodborne illnesses can and have appeared in items from places like Taco Bell and Jack in the Box. These diseases can then spread rapidly among the community as family members, classmates, coworkers, and even strangers come in contact, direct or indirect, with the infected: “People have been infected by drinking contaminated water, by swimming in a contaminated lake, by playing at a contaminated water park, by crawling on a contaminated carpet” (201). Schlosser reveals how vulnerable communities are to foodborne outbreaks - areas as small as a neighborhood or as large as a state are all susceptible to an outbreak. Because of this, people should be more careful of what they eat and should be more aware of where their food really comes from, both for their own sake and their
With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In
In the novel Fast Food Nation: The Dark Side of the All American Meal, journalist Eric Schlosser investigates the influence of the American fast food industry. One of the most prominent rhetorical devices that Schlosser utilizes throughout his writing is Logos. Logos is one of three rhetorical appeals and, as defined by Aristotle, is the appeal to logic and is a way of persuading an audience through reason. By presenting facts and statistics on nearly every page Schlosser subconsciously causes the reader to see his point. He uses data to reinforce the reality that is how fast-food has negatively revolutionized the average American’s way of life.
‘Food Inc’, is an informative, albeit slightly biased, documentary that attempts to expose the commercialisation and monopolisation of the greater food industry. The film attempts to show the unintended consequences resulting from this, and for the most part this technique is very effective; however there is an overreliance on pathos in lieu of facts and statistics at times.
Fast Food Nation As stated by Eric Schlosser, "Fast food has had an enormous impact not only on our eating habits but on our economy, our culture, and our values"(3). Over the last four decades fast food has become an American necessity. There are fast food restaurants on every corner. Whats not to love about fast food? It is nearby, cheap and ready in a matter of minutes.
Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.
In David Zinczenko’s article “Don’t Blame the Eater” he focuses on the fast food industry and their role in the increasing health and obesity issues of our nation’s children, as well as these issues potentially becoming a serious problem that we will all have to deal with if we collectively don’t do something about it now. When it comes to the topic of fast food, most of us can agree that it is not the best source of nutrition. It is unhealthy and can be the cause of many serious health issues with our children such as obesity related Type 2 diabetes, stomach ulcers and even heart disease, high cholesterol, sleep apnea or even cancer. We can even agree that fast-food diets are a major contributing factor to
We live in a world that is in a continuous process of transformation, considering that progress manages to control all the aspects of individual's life. Being part of a society which is always changing makes it essential for people have to adapt to all these aspects. One of the biggest problems for the American society is that it has no time to eat, since it is always on the run. Fast food came as the greatest solution for this problem. Since the process of modernization of the American society is accelerated day by day, the fast food industry has gained its place on the market. Even if individuals are well aware of the problems they can and will encounter if they eat fast food, they are forced by the circumstances to fall back on it.
The All-American meal takes more out of Americans to make then at first glance. Eric Schlosser’s book Fast Food Nation delves deep into the intricate workings of the fast food industry to expose mistreatment and cruelty towards workers in the business, just as Upton Sinclair had done in the early 1900’s regarding the meat packing industry. Schlosser is able to bring light to the darkness behind the All-American meal through extensive research and personal confrontations of which he has high regards for.
Schlosser also provides the facts of Salmonella appearing in the cooking of the infamous greasy meals, “A tiny uncooked particle of hamburger meat can contain enough of this pathogen to kill you.”(201). Schlosser’s verification of insecurity in the daily meals American’s consume can tug of the heart strings of the readers. Fast food and its eye opening facts is a reminder to the audience that not only are they hurting themselves, but that the effects are also affecting the family members and the ones who care most about the individual. What’s in the meat is not only a major concern, but also a major safety issue.
America is known as the fattest country in the world. Is fast food the culprit? According to the article, "F as in Fat 2005," America's obesity rate in 2005 was a whopping 60%. Many people believe that this is due to the increasing popularity in fast food. It is much easier to go through a drive through and pick up a meal than making the food yourself. When eating out, people are more likely to eat more than when they cook. Meals at fast food and restaurants have become popular, in America the size of each meal is significantly bigger than any other country. According to Christina Sarlch, author of “Guess How Many Calories Are In A Typical Fast Food Meal” the amount of calories in a fast food meal is a gouging 1100 calories with a drink .The average number of calories needed for a person is 2000-2500 calories . Split between 3 meals that averages out to 666.67-833.33 calories a meal. Of course not many people follow that suggested calorie intake.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.
Food, Inc., a documentary film produced by Robert Kenner, is designed to inform the American people of the food industry’s darker side. The film shows the food industry in a more realistic light than the advertised and perceived image of a Farming America. Food, Inc. not only uses images, such as hundreds of baby chickens being raised in spaces no larger than a cabinet drawer, but also includes the stories and testimonies of farmers, businessmen, government officials, and victims of the food industry. As the film is being played, the audience sees the immorality of the food industry, feels disgust towards the unethical greed for wealth over the health of the customers, as well as feeling the helpless of the oppressed farmers, workers, and
While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new
Global influences of the fast food industry are shown in the health problems in society today. The cheap production of meat and grains for the fast food industry cause harm to the environment, humans, and animals. The fast food that is consumed is not only bad for the health of people but also for the environment. As food provides more than just sustenance; it increasingly has come to shape and mediate our understanding of ourselves and our culture.