Fast-Food & Organised Catering in Hong Kong: a Market Analysis

In Australia exist several restaurants which give to the costumer fast food, as Mc Donald, KFC, Hungry Jack’s, Subway. All of them offer to the costumer fast food, but Subway offer something different as such healthy food.

The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals

Over the course of time I have been following the three stocks in the fast food industry. I have been following Starbucks, McDonald and Yum Brands. I have collected information on my stocks and their progress. In my research I have found surprising statistics on the three company stocks I chose. In my paper I will explain how the following companies’ stocks I chose and how they did as well as the reasons their stocks affect their current and future progress.

The majority of Americans enjoy fast food like bees enjoy their honey. Fast food is hard not to love due to families experiencing fast paced days, parents who work more than 20 hours a week, and having children with picky appetites can be rough. For most American families, it can be a challenge to not consider eating fast food more than once a week. The fast food industry has grown tremendously through the years. The one restaurant that is known all over the world for their golden arches and their big macs is McDonalds. With knowledge and personal experiences, I can say that McDonalds is by far the worst fast food restaurant in America. I believe this due to how unhealthy the food is for our bodies, the disturbing facts about the happy meals, the poor service, and the non-cleanliness of the restaurant.

This article shows which organs and human activity systems are under the effect of fast food. It likewise portrays this effects given such definitive sources as American Heart Association, Centers for Disease Control and Prevention (CDC) and others.

"Limited-Service Eating Places in the US" (NAICS 72221 and SIC 5812) is an industry that consist mainly of establishments that provide food service where customers usually order and pay for the items before eating. This industry, which accounts for more than one third of the entire restaurant dining industry, is categorized into three main segments (Bramhall). The first segment is limited service restaurants, which include drive thru and take out facilities. This segment currently has the largest market share. These establishments tend to specialize in limited menu items, such as hamburgers, pizza, sandwiches, and/or chicken (Basham 9). The second segment includes

In the beginning of Chapter 2 of Fast Food Nation,Eric Schlosser recounts a visit to the McDonald’s headquarters in Oak Brook,Il where he is engulfed in the enormous amount of Mcdonald’s merchandise.The McStore is described as a store similar to Disney, Schlosser uses the word “Disneyesque”. From that point on the author begins to compare the establishment of the McDonald’s company with that of the Walt Disney company. Ray Kroc,predominant establisher of the McDonald’s corporation, is depicted as a great salesmen who targeted predominantly children;And portrayed working at his establishment as something greater than it possibly was-much like Walt Disney did. Later on in the Chapter Eric Schlosser goes on to explain that Ray reached out to

Thusly, because of such a mixture of items offered to the clients in Chinese market, and also in some other nation of the world, organizations constituting Yum! Brands speak to a genuine force in fast food business possessing the main positions in different segments of the market.

The line graph compares the amount of fast food consumed in a university in the UK between 1970 and 1990.

This position of Food and beverage manager presupposes the responsibility for management of food and beverage service at every venue in hotel, restaurant, resort, institutional affiliation, etc. His primary task is to oversee the food and beverage service, evaluate the possible profits and losses, hire and resign the restaurant personnel. He considers food and beverage service for special parties, wedding receptions, conferences, and official meetings. This person thinks about the ways to promote special events to attract the attention of the publicity and business.

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

After that, she will examine Hong Kong local residents’ acceptability to 759 STORE for one year, review and also fine tune its operations, reorganize store locations, and adjust designs of some stores. If 759 STORE is identified to be accepted by Hong Kong local residents, the Group will open 60 new branches per year, 120 branches in total in the following 2 years.

Café de Coral Holdings Limited (Café de Coral) and Fairwood Holdings Limited (Fairwood) are two large catering quick service chains in Hong Kong. Since the lifestyle of Hong Kong people is working day and night, more people prefer having meals in quick service restaurants due to long working hours. Since the service of Café de Coral and Fairwood Holdings Limited can cater to the

Nowadays tourism industry becomes one of the most important economic growth factor in Hong Kong. According to the Tourism Commission, “In 2011, Hong Kong received a record-high of 42 million visitors from around the world, a remarkable increase of 16.4% over 2010”. Such great number of tourists contributes to the fast food industry and making more potential customer in Hong Kong.