Subway International and the Global Fast Food Industry Murad H. Yousef BU 502 - Applied Business Research and Communication Skills Southern State University August 21, 2015 Abstract This case study determines the critical success factors used by Subway Restaurants Corporation to expand nationally, which the corporation wants to use also to expand internationally. In addition, this paper describes the competition and the prospect success in Asia-Pacific and Latin America. In general, the fast
Subway Sandwich Industry: Greek Fast Food On A Budget Introduction Creating a subway sandwich business based on Greek food provides an innate differentiating element of the unique flavors, ambiance and historical context of foods well-known throughout western society. For any restaurant to succeed over the long-term it must have a highly differentiated product and service mix, in conjunction with a broad enough base of potential offerings to continually grow the service and dining options (Paul
Introduction of Company: Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads. Subway is owned and operated by Doctor’s Associates Inc. and doing business as Subway IP Inc. Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in 112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is the largest single brand chain in the world. Subway international headquarters is
Organisation Subway, a multinational fast food chain is one of the fastest growing franchises with 42,938 restaurants in 107 countries as of November 15, 2014. Its core product being the submarine sandwich popularly referred to as “sub”. The menu also includes wraps and other baked products. Some of its menu varies depending on the country and its market serving customers’ requirements worldwide. Almost all the stores are franchisee operated and UK has the largest market outside US (Subway, 2014).
Subs Grill, Krispy Kreme, Subway, McDonald’s, and various other fast food restaurants. All of these restaurants belong to one zip code, which happens to be 33162. This area that we pass is less than 5 miles long and also happens to be poor. People need to realize the fact that there is a direct correlation with the amount of money you earn and your weight. If you earn $20,000 a year and you work two jobs, you most likely won’t have time to cook and may grab the cheapest food that is available. Most
ENVIRONMET ANALYSIS 5 Fast Food industry analysis 5 PESTLE analysis 5 Political and Legal 5 Economical 6 Social 6 Technological 7 Environmental 8 Porter’s Five Forces Framework 8 Threats of new entrants 8 Bargaining Power of Buyers 9 Bargaining power of suppliers 9 Threat of Substitutes 9 Intensity of Rivalry among competitors 10
SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that, this will also explain the SWOT analysis for Subway which includes strengths, weaknesses, opportunities and threats. Firstly, I will introduce the definition and the role for SWOT. Then, I will introduce
Subway: healthier alternative to traditional fast food chains Overview of the case study: Nowadays, Subway sandwiches are a real alternative to traditional fast food chains (Burgers, sandwiches or bakeries). They offer the possibility to customers to personalize their sandwich with multiple and healthy products. The concept: Subway sandwiches are prepared in command, in front of customers. The client chooses its bread and then the ingredients composing it (tomatoes, salad, cucumber, pepper,
How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening