As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable
Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).
The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are
Berluti, the time-honored Italian artisan bootmaker established by the Berluti family in 1895, was known for its savoir-faire in the art of shoemaking. Ever since the acquisition by LVMH group in 1993, this family brand has gradually been transformed from an artisanal shoe-maker into an international luxury lifestyle brand. In 2003, it successfully introduced a line of leather goods; followed by the the launch of a line of men’s ready-to-wear - one of the hottest growth areas in fashion. In 2016, the brand named Haider Ackermann as its new creative director in charge of the ready-to-wear line for the house. Thus far, with the financial support from its parent company LVMH ($137 millions by 2014), the brand has successfully transformed itself from a bespoke shoe business to a clothing and lifestyle brand.
Rana Chowdury is the current the manager of I.T store systems and store support for a company that has 4 different brands. The 4 brands are Hot Topic, which specializes in music and pop culture inspired fashion including body jewelry, accessories, and music T-shirts. Torrid is all about the fashion for Plus-Size style and trendy clothes for women. Box Lunch has apparel, gifts, gadgets, & more that also helps provide a meal to a person in need with every purchase and finally Lovesick is young, trendy, affordable fashion & accessories for curvy girl’s sizes 10-26.
We come across many different cultures and fashion in our society. Some may indicate that the culture influences one’s fashion while others may oppose and state that each aspect stands alone. Fashion and culture fall into the following identity categories: chosen and assigned. Culture affects many parts of an individual, in some cases you can determine an individual 's culture by their speech and clothing; in addition to traditions and the environment in which they were raised. Whereas fashion may be impacted by culture and tradition, but it may also not interact with culture at all.
Black women were always known for their since of style and to this day are still looked upon as role models for fashion. Their styles range from the “button up” to the “flawless elegant”. Many of these styles are currently being worn today throughout the world by women of all different “colors”, shapes and sizes. “…It is important for us to understand how
The Asian Indian-American population increases dramatically every year. In 2010, a total number of 2,843,391 Asian Indian-American live in the United States. According to The U.S. Census Bureau, the Asian Indian-American population has grown to 130%, which is 10 times of the national average of 3% within 1990 to 2000. Particularly in 2010, Maryland’s Asian Indians population is 25.2%. They are the largest group among the Asian American population in Maryland. The ever-increasing migration of Asian Indian-American in the United States, especially in Maryland, increases the demand for Indian traditional clothing, especially among the Indian women.
Rana Chowdury is currently the manager of I.T store systems and store support for a company that has 4 different brands. The 4 brands are Hot Topic, which specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts, Skinny Jeans, Band T-shirts, Music T-shirts. Torrid is all about the Fashion for Plus-Size Style and Trendy Clothes for women. Box Lunch for Apparel, Gifts, Gadgets, & more that also helps provide a mean to a person in need with every purchase and finally Lovesick is young, trendy, affordable fashion & accessories for curvy girl’s sizes 10-30.
“We are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination
The company does not have a clearly defined mission statement though it is clear that there are certain key values that they uphold. On their website they state that it is a “top priority to run our business with a sensitivity to the world around us”. It is clear that they keep this idea in mind as an important consideration in all of their strategies. The company also values classic fashion stating, “We side with style over fashion, think timelessness is overrated.” They have a reputation for producing classic pieces with a twist. They create classically tailored silhouettes and style them in new and exciting ways. This is the reason customers are loyal to the brand.
‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to
Relate to Audience/ Thesis Statement: We all love fashion and we want to look classy as well as sophisticated when it comes to weddings or any other social events. Indian clothes are all about looking your best.
LVMH has a wide range of consumers from different backgrounds. It is imperative that they are aware of religion, race, culture, and buying habits in every country. For instance, worldwide people are more dependent on the Internet, signifying that the methods of how people purchase goods are changing.