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Fat Noodle Target Market

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2.1 Target market It is easy to see that the target market of Fat noodle is the guest of The Star casino and hotel. They can be the guest living in the hotel or any players who looking for a convenient restaurant within the casino. In contrast, Coogee Pavilion targets on family, friends sector. While the Ground is opened for all ages (minus must be accompanied by adult), the Rooftop is a bar for over 18 only. 2.2 Location and ambience Location is always considered to be critical element of a restaurant. Fat Noodle located at level 1 of The Star Casino and Hotel, 80 Pyrmont Street which is the hot spot for entertainment within Sydney. Some patrons might find it is a drawback of the restaurant since they did not come here for gambling but

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