Father of Spin: Analysis of Book on Edward Bernays

1692 WordsOct 9, 20087 Pages
Edward L. Bernays deserves recognition far greater than that which he receives. “The father of spin” documents the career of Edward Bernays, the man himself and the monumental findings that precede him. Bernays not only fathered public relations as we know it he also shaped molded and embodied ideal practices of public relations and spin in everything that he did. Bernays and his studies did the unthinkable in that they were able to grasp the social, political, economic and cultural developments and to live on with a sense of timelessness. The author Larry Tye describes Bernay’s in a very positive light. He organized the book in a way that outlines Bernay’s relations with various entities as the main points of “the Father of Spin”.…show more content…
But Bernays saved every scrap of paper he sent out or took in. . . . In so doing, he let us see just how policies were made and how, in many cases, they were founded on deception." In an industry that is notable for its mastery of evasions and euphemisms, Bernays stood out for his remarkable frankness. He was a propagandist and proud of it. (In an interview with Bill Moyers, Bernays said that what he did was propaganda, and that he just "hoped it was 'proper-ganda' and not 'improper-ganda.'") Bernays' life was amazing in many ways. He had a role in many of the seminal intellectual and commercial events of this century. "The techniques he developed fast became staples of political campaigns and of image-making in general," Tye notes. "That is why it is essential to understand Edward L. Bernays if we are to understand what Hill and Knowlton did in Iraq--not to mention how Richard Nixon was able to dig his way out of his post-Watergate depths and remake himself into an elder statesman worthy of a lavish state funeral, how Richard Morris repositioned President Bill Clinton as an ideological centrist in order to get him reelected, and how most other modern-day miracles of public relations are conceived and carried out." Many of the new insights that Tye offers have to

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