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Victoria’s Secret is a retail store, which offers a wide range of lingerie, beauty products, clothes and accessories. Victoria’s Secret is owned and run by the Limited Brands Company. It accounts for more than 50% of Limited Brands’ corporate profits. Victoria’s Secret owns more than 1000 stores all over the United States. It is the most popular brand of lingerie in the US.

In addition, their customers are sophisticated, confident people who seek not only trendy clothing, but also the best product available.

In her interview with Motto, Victoria’s Secret Model Erin Heatherton admitted, “My last two Victoria 's Secret shows, I was told I had to lose weight. I remember staring at my food and thinking maybe I should just not eat.” Erin, like many, was pressured by Victoria’s Secret and societal standards to get a near perfect body image. Stores and their advertisements influence how humans behave, see themselves, and think of other people. Stores can affect consumers in negative and positive ways. Victoria’s Secret, known for its quality lingerie, has also branched off into perfumes, apparel, and lotions. Their audience encompasses mainly ranging from preteen to middle aged ladies. Many of their target audience members are easily influenced by Victoria’s Secret’s advertisement strategies and sales. Victoria’s Secret at the Empire Mall in Sioux Falls attracts customers with elaborate displays, and periodic sales and erases identity by creating a false sense of normalcy.

If you want the Victoria secret angels feel, then be careful of the lingerie you buy. A slight modification while buying your lingerie will change the way you look and

Neither store offers high quality clothing in my opinion, most items are thin or cheaply made, but they do the job, are trend, and great for going out.

The quality, style and prices are really something that you will feel good about. The store has also started a line of men’s performance clothing that are second to none.

While they may have known about the trademark dilution that it may cause, I feel that they were under the impression that they could get away with it since they are just a small shop. For a small company having a similar name to a large company could spark interest and revenue. At the same time Victor Moseley’s name being used could have honestly just been what they were thinking, and it could have innocently been used. I believe that while they have the right to own a legitimate company and name it how they choose. The fact that the company name was very similar in nature is a shame, as it does create some confusion as to who owns the store, Victoria’s Secret or the Moseley’s. This confusion is what creates a dilution of the trademarked name Victoria’s

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

Victoria's Secret netted $500,000 in its first year of business, enough to back the extension from a home office and distribution center to four new store areas and a mail-request operation. By 1980, Raymond had included two more San Francisco stores at 2246 Union Street and 115 Wisconsin Street. By 1982, the fourth store (still in the San Francisco range) was included at 395 Sutter Street. Victoria's Secret stayed at that 395 Sutter Street area until 1990, when it moved to the bigger Powell Street facing of the Westin St. Francis. In April 1982, Raymond conveyed his twelfth list; every list cost $3 (comparable to $7.36 in 2015). Inventory deals now represented 55% of the organization's $7 million yearly deals. The Victoria's Secret stores

Macy’s does not sell one brand or specific item. It holds many different well known brands such as Michael Kors, Calvin Klein, and Ralph Lauren. Each brand has its own item they sell. Most brands sell clothing, shoes, accessories, jewelry, handbags and some sell home decor. Macy’s is focused on valuing customer needs and providing an engaging service.The products that Macy’s sales have changed drastically. It started producing dry goods and as it got more popular it began to sell more well known brands. Today it no longer sells dry goods, instead it sells clothing, kitchen appliances, accessories and other basic supplies. Macy’s is a company that is known for giving back to local communities and helping bring awareness to different causes.

When you start to think about a company that many women shop at you do not think about where the objects you are buying are really coming from. This is a company after all that has vouched for free

The company that I have chosen is Forever 21. Is a company that sells clothing and accessories in multiple countries across America, UK, Asia, Middle East and China. First, the store was called Fashion 21. The founder reinvested his success by opening new stores every six months eventually changing the name to Forever 21. It is a private company.

Victoria’s Secret has a valid intellectual claim against Victor’s Little Secret because of the adult novelties and hosiery items that they sell. Lanham Act is a federal law that protects trademarks (Lau, 2012, p. 289). “A trademark is any kind of name, logo, motto, device, sound, color, or look that identifies the origin of a particular good or service. Something begins to look like a trademark when a consumer identifies it with a particular origin (Lau, 2012, p. 290). Roy Raymond opened up Victoria’s Secret in 1977; and “chose the name ‘Victoria’ to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria’s secrets were hidden beneath” (Business Insider, 2015). A name is important in a business; in fact, Victoria’s Secret name weight with literary importance. The store did not start off being successful; furthermore, he was near bankruptcy after opening up three more stores by 1982 and sold the store in 1982 to Leslie Wexne (telegraph).

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” Raymond saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed originally to make men comfortable when buying lingerie for their wives.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).