Favorite Brand Paper

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Favorite Brand Paper MKT/421 February 16, 2015 Favorite Brand Paper In marketing the most important factor is the brand value. Majority of customers prefer a particular brand and want to stick to it for a long time. This is the reason why every company spend legal amount of money in marketing their product so it can build relationship with customers which can stick to them for a long time. As far as my personal choice is concerned, I have many favorite brands for different requirements but for this paper I will chose my favorite brand which is Tesla Motors. Explain a minimum of three reasons why you are passionate about this brand Tesla Motors, Inc. is US based Company which designs, manufactures and sells electric cars and…show more content…
content,” (Tesla Motors). According to the company website that’s more than most American vehicles as the Ford F-150 and Chevy Silverado pickup trucks. This shows that investors should look at Tesla Motors as more than a traditional auto company. Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. TSLA(Tesla Motor Inc) is an electric car designer, manufacturer ,and distributor. This company also participating with providing services to other automotive companies. Tesla Motors Inc(TSLA), has two revenue segments: automotive sales and development services. As of 8/30/ 2014, automotive sales accounted for 99.54 % of revenue, while development services made up 0.33 % of revenue. Major competitors for Tesla include FS(Federal Signel), industrial conglomerate; FMC(Ford Motor Company), multinational automobile manufacturer started in 1906; (GM), multinational automobile manufacturer started in 1909; (HMC), multinational automobile manufacturer started in 1947; Nasdaq-listed Kandi Technologies; NAV, commercial vehicle holding company; Oshkosh (OSK), truck and military vehicle manufacturer, started in 1918; PACCAR Inc., truck manufacturer; SM, CVM(chassis and vehicle manufacturer); Tata Motors(TMS), the biggest automotive manufacturer in India; Toyota Motor corp(TMC), multinational automotive manufacturer(MNAM); and Wabco (WBC), manufacturer of

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