'Fe Nix Del Sur' Case Analysis

• Able to produce higher quality products. • Able to diversify its product range to meet market demand including women’s wear, men’s wear, accessories and home wares.

The company is looking to increase profitability and find a long-term solution to the inventory problem.

Generic strategies Forced choice: Differentiation vs. cost leadership Differentiation look, downstream-toward buyers Building on monopolistic leverage For the company to ensures success in its operations there is need to cultivate customer loyalty and facilitate efficient supplies, differentiator linkage between operations and buyers must be put in place. This will be facilitated through some ways. To cater for customer needs the company will have to ensure it adopts a competitive pricing strategy against the existing competitors and new entrants in the market. The company has a lean pricing policy and to take advantage of its off- price apparel strategy. The customer’s loyalty has to be sustained through the low prices they enjoy

Thirdly, option is to strategically adjust the prices of their products because consumers are often very price sensitive. By doing so the company can either create more value that defines the quality and quantity of the product.

* Acquire higher amount of shelf space to distinguish itself away from the competition, this can be done by utilizing promotional allowances to create discounts.

Captive product pricing This is a strategy that can apply to products with consumable supplies. This is where the pricing at high prestige levels, otherwise they will not sell; customers equate higher quality with higher prices.

supplied at a time and of a quality that meets customer requirements. (30 – 50 words)

Consumer today have a different expectation than a decade ago. Consequently, I believed if a Retailer want to be survive and thrive in the hostility of the today’s market, they must focus on all four of competitive priorities such as cost, quality, time, flexibility.

Strategic Plan For The Genre Books Project Prepared by JYST Consultants Date 09/08/2005 Table of Contents Executive Summary 3 Mission Statement 4 Key Performance Areas 4 Strategic Goals 4 Goal: Provide technological features to achieve a more convenient and friendly service, suited to the customers and their needs. 5 Strategic Objectives 5 Tactical Objectives/Strategies 5 Critical Success Factors 5 Goal: To encourage and prepare our human resources team to enhance their

Section 6 Lecture Notes for Chapter 5 371 b. Revamping the firm’s overall value chain to eliminate or bypass some cost-producing activities altogether

II. Industry Analysis: Product-Market Matrix | Collectors | Non-Collectors/ Gift Buyers| Replicas | | | Authentic | Fe’nix Del Sur| | According to the product-market matrix above, and after reading about the industry, it is apparent that Fe’nix del Sur competes in selling authentic

Suppliers in the industry seek buyers who can move a lot of merchandise in a short period of time. The threat of substitution is a big deal in this industry. Most retail stores carry the same types of products with little differentiation. This makes it difficult for companies in this industry to keep customers coming back. This places an emphasis on the need to build a good reputation with customers.

Sorzal Distributors 2 Identification of the Strategic Issues and Problems Sorzal distributors is a nationally recognized importer and distributor of a wide variety of South American and African artifacts and a major provider of southwestern Indian authentic jewelry and pottery. Based in Phoenix, Arizona, the company is a well established

The last alternative could be to create a better marketing about their products, to compare their brand with the competition so the market can understand that the differences between prices is because of the good quality, the brand name, the knowledge, and that they are the only ones, the expert ones on those kind of products.

GUCCI   INDEX GUCCI INTRODUCTION: Gucci is an Italian fashion luxury brand, owned by French group- Kering. Gucci is one of the leading luxury fashion brands and has a total of 525 directly opened stores worldwide(as of 2015). Goal of the project- Study of the brand- Gucci, its products, marketing