Fear And Shock Tactics Essay

Similarly compared to the American commercial is the European commercial’s motto, “Heaven Can Wait”, is an emotional grasp on losing your life over not wearing your seatbelt. Although the two are trying to deliver the same idea, the European method seems to make a gentler or softer appeal to the viewer by incorporating emotion and reality into the grand scheme. The emotion, fear, is incorporated into this commercial and motivates the audience to action. We as viewers can see how both American and European advertising is very successful; it is hard not to view one as more effective.

In the rhetorical analysis that is observed in the PSA, pathos is the most exploited in the majority of these ads. As it graphically exalts the emotions with situations in which the spectator can clearly relate. This announcement in particular considers a dialog between a mother and a student seconds before an accident is caused by texting and driving. The mother questions if the student is aware that it is not in her lane, if she is texting, and requests emphatically that she pay attention to the road because her children are in the car with her. The student responds by justifying her actions but is mortified when she acknowledges what is about to happen. She does not have

Do all living things fear something? Those with minds surely have many and various fears, but even the simplest organisms must have fear, for fear is such a powerful feeling. Fear is all around us and is felt in every corner of the earth. Fear is the emotion or feeling that a living creature gets when its physical or mental life is interrupted by a change that causes the creature concern.

Domestic violence ads tend to be mostly digital, and you can shy away from looking at them. Some people do not believe domestic violence is real, they think there is nothing to be afraid of or that the victim did something to deserve the abuse. The National Football League (NFL) ad for domestic violence shows how scary it can be for victims without showing what happened or what they look like. This domestic violence ad was created by the NFL and was “the first public service announcement ad aired on the network”, (Bates, K) employs effective techniques to allow viewers to understand that domestic violence is real and a scary reality for some. Dramatic conflict, hidden fear, and plain folk testimonies are ways to make viewers think on a deeper level. The domestic violence ad also features ethos (credibility), logos (logic), and pathos (emotion), to add to the effect of violence.

This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times.

Shock ads are controversial images used to create awareness to certain issues. They are used to break through clutter and shock the consumers by using some form of nudity, sexual suggestions, and fear as well as taboos to affect people’s emotions. For example, anti-smoking ads are used to scare children from using tobacco before they get addicted or use. Another example, is the driving and texting commercials that also frighten people from using their mobile phones while driving. Many commercials have been banned from the United States because they are too graphic for most viewers. Those ads are used to bring attention to certain issues that can help people and prevent them from making mistakes but they can also make people angry and upset.

There is a normal amount of concern throughout difficult circumstances in life. However, more than just general concern, anxiety becomes an emotional overbearing big brother that hinders from allowing healthy existence under the pressures of reality. Sometimes this fear grows into an almost unbearable, overwhelming state that keeps one from living life and hindering healthy, functional responses. People may turn to spirituality and spiritual development as they look to have a deeper understanding of their ultimate purpose in life, aiding in the overwhelming, burdened, unclear, anxiousness. It seems as if most common (non life threatening) mental illnesses have some amount of debilitating, excessive, overwhelming fear that is the driving force. Fear seems to be the emotion that drives many of our emotional responses. Fear of relationships, fear of failing, fear at not being good enough, fear of overload, fear that someone is watching you, fear of the unknown, fear of change, etc. Out of this fear, an increase in anxiety arises.

Like any animal on this planet, we feel fear. Fear for self-preservation, or fear for others. And sometimes theres just a raw, and completely irrational fear that can control us if we let it. Fear is something we can all feel, just some of us have more control then others. Some people will use fear to there advantage. They'll use it to control those who feel it. Fear can cause wide spread panic or rash decisions. But if you control that fear, if you manage it, you'll hold the power others may try to weld. Now there is the frantic, abnormal fear we feel. Fear of monsters, or ghosts, or our own feelings or memories. We play with and use fear for our own entertainment. Like with movies, books, plays. We also have amusment rides for thrill seekers.

The advertisement I chose, ‘Embrace Life’, is an advertisement to enhance the importance of wearing a seatbelt in the car, but in a positive way. The commercial features 4 main elements— Audio, Visual, Spatial, and Gestural. At the start of the advert, the music was calm. It builds up in intensity as the “accident” was about to happen, and slowly calms down after the “accident”.

The South Australian television advertisement Don’t Play with Trains and Melbourne Metro’s viral advertisement Dumb Ways to Die, although quite different, are both successful advertisements for trail safety. The television advertisement Don’t Play with Trains was produced to remind the public that trains might still cross roads unexpectedly because “train schedules can change” it also warns drivers to “watch the signs and never enter a crossing unless you are absolutely sure that your exit is clear” and to “never assume that there is no train coming.” This important message is relayed through the use of a friendly but serious voice over as well as powerful visual effects. Images of people and their cars disappearing when they collide with trains creates an eerie effect, more so than seeing a graphic crash because the audiences can tell the car is going to be hit, and by wiping them from existence, it gives it a greater impact. The viral advertisement Dumb Ways to Die, in contrast, explores a cute song with lyrics describing reckless and stupid ways one can kill themselves such as “Set fire to you hair” and

Ms.Jennifer was the head supervisor of a small town daycare called J.F.K, which means just for kids. Her favorite kid that attended the daycare was a boy named Trevor (2 years old). Trevor’s dad, Mr. Jack, is a widow, and lost his wife during childbirth. Ms.Jennifer is very fond of Trevor due to her past dates with his dad. One day, she notices that Trevor’s eyes were puffy, red and watery. Ms. Jennifer also witnessed other symptoms that were not normal with little Trever, such as him having a fever, a cough, and a runny nose...

The dumb ways to die epitomizes the ramifications of effective campaigning. The advertising campaign made by Metro trains was given voice by the advertising organization McCann, to strike emotional responsiveness around train safety in Melbourne. An array of facets incorporated by the marketing team have propelled the campaign to immense esteem and crucial acclaim thus it has reaped viral eminence. The campaign's principle was not designed to generate brand awareness, but instead it answers as a "public service announcement campaign to promote rail safety" Steering away from the trite and safe formulas, McCann taps into the right emotions for their audience in a profound way. By revamping the customary safety message, it alters any preconceived ideas of safety subsequently striking public interest. This little viral juggernaut capitalizes on the role of various marketing strategies such as the power of positivity, communication channels, emotional appeal and humour whilst educating its audience on railway safety. These intrinsic characteristics make dumb ways to die a propeller for social change and educates its audience on effective campaigning.

Their posters and all other ads show different, new and uncensored aspects and perspectives of life. In reality, this should not impact people negatively unless these very people wish to close themselves off from the world’s affairs. Furthermore, these advertisements have also succeeded with the important goal of instilling and invoking strong emotions, which results in them staying in people’s minds for a longer period of time, whether it was a positive or negative reaction. Conveying a message and leaving a long-lasting memory is indeed the main purpose for advertising. Therefore, shock advertising, in this case, works very well. On the one hand, they encourage debates and discussion around the social and political issues they portray and on the other, they encourage debates and discussions about the suitableness of advertising as a medium to express political and social

    The effects of earthquake aftershocks are unpredictable and can last for many years; the effects of culture shock happen to be the remarkably similar. Culture shock takes place when someone enters into an unfamiliar culture due to a vacation, humanitarian project, study abroad opportunity, etc. Barna (1976) explains culture shock as being a type of disease that many do not understand they have, yet it handicaps people and prevents them from knowing that they are acting unusual compared to their normal selves. The symptoms caused by it are hard to isolate, and they can vary in effects, severity, and time span (Barna, 1976). The significance of understanding culture shock, the positive and negative sides of culture shock, and an evaluation of determining the degree of culture shock all play key roles in embracing culture shock and learning to love other cultures.

Heartache, goosebumps, and chills, these are the things mostly experienced when you’re feeling happy, angry, or afraid, when you’re most vulnerable. The nature of courage and its relation to fear correspond directly to each other; this paradox lays the foundation for reason, liberation, restraint, complacency, and manipulation. Fear is something we all have experienced. It subconsciously and consciously crosses our minds as we ponder our next big move. In not acting because we feel unmotivated, indecisive, or too comfortable, we assimilate our hidden fears and anxieties that hold us from getting out of our comfort zone. Our response to fear is limitless and it enables us to stay confined to our moralities or manipulate our choices or others to get courage. In these three pieces of literature: The Alchemist by Paulo Coelho, Hedda Gabler by Henrik Ibsen, and The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shafer and Annie Barrows the idea of fear is explored and courage is illuminated. Exploring the psychological process of fear with courage and how they both restrains and liberates individuals, illustrate the risk of manipulation, what people do to overcome complacency, and create their own destiny.