Feasibility Analysis : Business Environment Trends Will Impact Your Market

957 Words Jun 1st, 2016 4 Pages
Feasibility Analysis Assignment

Please answers the following questions:

1. Macro-Market

A. How large is the market?
“Twenty Billion Dollars, the annual revenue of the U.S. weight-loss industry, including diet books, diet drugs and weight-loss surgeries” “108 million are on a diet in the United States, right now and usually, does this four or five times a year”. abcnews.go.com/Health/100-million-dieters...weight-loss-industry/story?... B. How fast is the market growing?
“Memberships to fitness centers have grown 18.6% between 2008 and 2014, and the trend continued in 2015.” “Weight management is expected to reach a market size of $216 billion by 2015.”

C.? What Business Environment trends will impact your market?
I feel that brick and mortar weight loss centers will become a thing of the past first they are very expensive to open, and sometimes are not flexible with the time you can come into meetings. They have a lot of overhead cost. I feel most Diet Companies will eventually be online. I feel if I start my company now it will give me a jump on the competition. You will also have to give personal service, some people feel that online, apps don’t gave a person a personal touch. That people need to get motivated. www.benzinga.com/.../15/.../u-s-weight-loss-market-2016-forecasts ‎

2. Micro-Market

A. What specific customer need or benefit will your product or service address?
My Low Carb diet company, will address, ways to incorporate Low Carb Diet, exercise, and…
Open Document