Feasibility Analysis Of Segway

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Make sure that there are no potholes, uneven concrete or other issues that could impede the progress of someone who is using a wheelchair, crutches or other device for mobility assistance.

al. (2005) stated that the feasibility of consumers to accept the product was not analyzed, they focused on improving the technology and quality more than how consumers would view the product, they did not look at how the product would be used and if this idea was a feasible one, they also did not look at the industry and target market feasibility analysis, they were in hurry to produce this product that they did not check if there was a suitable market for this product, instead of focusing on a niche market and producing a product that would satisfy specific needs they produced a product that they hoped would satisfy all segments of the market, and here below I will discuss in depth the principles that Segway should apply to chose the suitable niche market and do a better job in relation to marketing research (business Dictionary,

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

This was an eye-opener for us to advocate for public transportation especially the bus to be modified to accommodate persons with physical disability using a wheelchair. A lift or a ramp could be provided for easy boarding of the bus. Additional space

This paper presents a marketing plan for the Electric Car Corporation (ECC); a first mover in manufacturing an electric car in the United Kingdom. The paper starts with a brief introduction to the company, its product offerings, and areas of operations and then explains why a marketing plan is essential in the strategic planning process of an organization. Afterwards, the process of new product development at ECC has been discussed. The marketing plan starts with a comprehensive situational and SWOT analysis of the company as well as its new product offering. In this paper, the SWOT Analysis is done to analyze the company's core strengths, major weaknesses, potential opportunities and threats which can be helpful for its short term and long term marketing planning.

Identify the opportunities, to monitor how well the company is doing and understand how marketing works overall.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Maytag formed a cross-functional new product development team to quickly focus the effort. It screened various product ideas and strategies on criteria such as potential for superior customer value, initial costs, long-term growth, social responsibility, and profitability. Using nearly 40 pieces of consumer research, the team refined what the strategy might be and what it would cost. Marketers today have better marketing metrics for measuring the performance of marketing plans. They can use four tools to check on plan performance: sales analysis, market share analysis, marketing expense-to-sales analyss, and financial analysis. Sales analysis consists of measuring and evaluating actual sales in relation to goals. Market share can be measured in three ways. Overal market share is the company's sales expressed as a percentage of total market sales. Served market share is its sales expressed as a percentage of the total sales to its served market. Its served market is all the buyers who are able and willing to buy its product. And relative market share can be expressed as market share in relation to its largest competitor. Annual plan control requires making

give a better understanding of the current customer needs and help it come up with solutions for a more effective marketing strategy.

Once the analysis has been evaluated, there have some key factors that used for marketing planning.

Segway LLC is a company created by Dean Kamen in 2002 to manufacture and market the Segway Human Transporter. The SHT is a personal transport vehicle held upright by gyroscope technology. It is for use on and off-road, for recreation and commuting, by police departments and for government/military uses. Some of the SHT’s weaknesses include the $100 million development price tag and its high selling cost of over $4,500. A third weakness for the SHT is that Segway has not created enough physical locations where consumers can test drive and buy a machine. A final weakness is the lack of corporate/front office competence shown by Dean Kamen. The strengths of the SHT include its versatility of application. Segway has

Starting a new product is never easy for a company. The difficulties they face are diverse in nature, and often they lack initiatives so that customers are not interested in the product.

| Set quality standards based on customer expectations; redesign product elements for simplicity and failure proofingInstitute good service recovery proceduresAutomate customer-provider interactions; perform work when customers are absent