Feasibility Report of Women Boutique

It has got a magnificent range of petite dresses and maxi dresses, which includes petite dresses for weddings, Ascot and other racedays, petite ladies suits, petite trousers, petite jackets and coats, petite skirts and petite tops including blouses, shirts and t-shirts. It also offers an informal range for weekends which includes petite jeans, t-shirts and knitwear, along with an array of accessories like leather bags, occasion hats and fascinators, shoes and jewellery. Its mission is provide the whole petite fashion wardrobe to see the petite woman from work to casual, from special occasions like weddings, to holidays and

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Part 1 The way people perceive taste is impacted by a number of factors. These include, but are not limited to, age, weight, hormones, sickness and disease, smoking, and diet. Diet is the factor that this paper focuses on. Diet is impacted by the way people taste in that people are used to eating a certain amount of additives and preservatives. Some eat a very low amount, while for others, everything they eat contains additives and preservatives. There is a large range, but this paper will be focusing on two sides: people who eat a moderate to high amount of additives and preservatives in their daily life —this group will be referred to as Group 1—and people who eat very little to none—this group will be referred to as Group 2.

Ann Taylor’s target market primarily comprises of ages between 30 years and 60 years to whom, the company offers a plethora of work related apparel and accessories. LOFT’s target market comprises of 18 to 34 year olds who have a wide variety of casual work related (can be used for other purposes) apparel and accessories. Although the two divisions cater to different target markets, their primary purpose is to provide to the ‘working customer.’ Ann Taylor’s expansion into value based divisions (LOFT and its clearance centers) has captured the value market. The pricing at LOFT is about 30% lower than its sister concept, Ann Taylor. The outlets too, have captured the market that comprises of consumers seeking deeper value over traditional pricing and stores. The corporation added more value to these “clearance centers,” by creating private labels for the outlet centers. All the three divisions have proven to be a success among consumers. A third strength of the company would be its marketing strategies through celebrity associations. Some of the biggest celebrities like Heidi Klum, Milla Jovovich, Rachel Bilson are the faces of the company. The brand equity of the company, i.e. the image of the company in the minds of the consumers is enhanced because of positive perceptions. To further enhance this, the company is specifically targeting different markets by using different celebrities for each type of market. For example: Christina Hendricks, known for her curves is a

This report has been done to understand Bardot’s position in the Fashion industry. By understanding Bardot better, we will identify their the advantages and disadvantages of the company. This report has been split into five sections:

Discount ladies' apparel has been considered as a standout amongst the most beneficial business. The reality behind this is as ladies, in character,

Then there are others that tend to have a bit more of a wild berry and herbs flavor, they tend to be a bit darker and heavier in texture.

Fashion. It can be interpreted in many different ways; fashion is a form of art, self expression, and a way of defining someone. For many years, fashion has developed and changed drastically to appeal to flocking consumers. Who knew that the clothing one wore could have so much value? In many cases, women played a big role, from time periods before the 1800’s till now.

2020AVE is an online clothing boutique for the laid-back and effortless trendsetters. The store is located in downtown L.A. 2020ave brings the latest trends from local boutiques to consume daily style necessities. This company takes pride in making collections that will inspire a customer’s everyday looks. Their goal is to make sure the customer’s style is always looking their best.

are often loaded with fat and sugar (to make up for the flavor lost when the

We are on a mission (yes, you heard it right!) to offer an exciting new-age service that helps women and men discover, experience and enjoy premier designer wear without any inhibitions. At Rent A Closet, we set out to do something exceptional, building a fashion experience that has something for everyone. Our curated catalogue offers a large selection of trendiest best from premium brands and designer accessories, ranging from our homeland to those that go beyond the seas. We are the ultimate wardrobe destination of every fashion fanatic as you can enjoy it, return it and repeat. Apart from renting out, you can also buy anything of your choice and make it yours forever.

As part of my secondary research, I have analysed four dresses which are either from my client ‘Topshop ’or direct competitors such as River Island and Dorothy Perkins. This research will enable me to gain knowledge on what my TMG looks for when buying special occasion dresses and what other companies do to make their products stand out and be successful in such a big market. I will take this knowledge into consideration when I design my dress and it will help me to incorporate features which other companies use to sell their products.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

* What is the driving force behind their preference, e.g. taste, spiciness, ease, price, time factor etc.

It shows different ways to wear an outfit or what piece of apparel can go with another piece of apparel. It is a magazine that is like a guide to fashion around the country.