Feasibility Studies in Restaurant

1981 Words Feb 13th, 2014 8 Pages
This paper deals about the feasibility study of setting up a restaurant in Serendra. Serendra is one of the prime residential projects of Ayala Land, Inc. It is located between 11th Avenue and McKinley Parkway, Bonifacio Global City, Makati City Serendra is a 12-hectare garden community with European architecture style derived from Tegel Harbor and Germany Berliner Strasse master plans combined with the stone style house or "bahay na bato" architecture of the Philippines.
Serendra provides a gracious suburban lifestyle within the conveniences of the city. From Nicaraguan Jasmine trees, flowering trellises filled with thunbergia, swaying bamboo clusters to ponds filled with koi, Serendra provides a unique garden
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Definition of Terms
The following terms are listed and emphasized to give clarity to the reader in reading the research:
Accessibility: road capability and adequate ingress and egress of the proposed restaurant site.
Customer profile: information of the customers of the proposed restaurant regarding their ages, incomes, occupations, their reasons for visiting the restaurant, and their frequency of their visit
Demography: the statistical study of people and their characteristics.
Enclosed mall: a shopping center entirely inside a roofed structure, so that entrance to the mall is controlled by a limited number of entrances and most stores are accessible only via interior corridors
Direct competition: the food service facilities that are competing directly with a specific menu of the proposed restaurant
Generative area: concentrations that attract people and automobile activity
Indirect competition: the food service facilities that are not competing directly with a specific menu of the proposed restaurant
Market area: the geographical area from which a business draws its customers
Seat turnover rate: The number of times each restaurant seat is occupied by different patrons during a particular meal period.

Chapter II Literature Review
National Restaurant

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