Feasibility Study Sample

10476 Words Jul 2nd, 2013 42 Pages
Chapter 1

Executive Summary

1. Name of the Firm

The company’s name is Cats and Rocks. The business is named after the two owners namely Katina Cassandra and Roanna Kelly. They have proposed the idea the massaging backpack, Lay-Backpack

2. Location

Main manufacturing plant will be located 416D Quezon Street, San Antonio, San Pedro Laguna. This property is owned Mrs. Yolanda Lopez, a sole proprietor of a t-shirt printing business. She will let the company rent a portion of the factory.

3. Brief description of the project

The company is now introducing the newest option that the market can choose from. Comfort has been highly prioritized thus the existence of the ideal pain reliving bag. People can
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These things can be sometimes too heavy for the traveller to carry. Several innovations have been invented to make luggage-carrying easy and stress free. Some of these are the trolley bags, shoulder bags, hand bags, messenger bags, hold-alls, totes, and the most commonly used luggage, the backpack.

There are several types of travellers and each of them requires a specific type of bag depending on his/her occupation, need, and affordability. For example, a business man who brings mostly suits and important papers will most probably prefer to bring a suitcase. Another type of traveller is a flight attendant. This type prefers to carry his/her things in a bag equipped with small wheels which is also called a trolley bag. One more example of a specific type of traveller is a mountaineer. Mountaineers understandably need to bring a lot of personal belongings to survive the inconvenience of mountain climbing. They prefer to place their things in back packs. Another common user of back packs is students.

According to Baugh, (1994), The Three-Stick Roycroft Pack Frame. Retrieved July 6, 2011 from http://www.primitiveways.com, a backpack (also called rucksack, knapsack, packsack, pack) is in its simplest form, a cloth sack carried on one's back and secured with two straps that go over the shoulders, but there can be exceptions. Lightweight types of backpacks are sometimes worn on only one shoulder

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