Feasibility Study Sample Food Cart

Panera Bread’s mission is to make great bread broadly available to consumers across the United States.

Neither life nor culture can be sustained without food. On a very basic level, food is fundamentally essential for life, not simply to exist, but also to thrive. A means by which carbohydrates, fats, proteins, vitamins, nutrients, and calories are introduced into the body, food is a mechanism of survival. However, on a more abstract level, food is also fundamentally essential for culture by establishing its perimeters and dimensions and in shaping its authenticity and character. Food becomes the

The reason why I decided to research on Frito – Lay’s is because it is one of the popular products when doing grocery shopping and at local convenient stores. What might surprised us the most about Frito – Lay’s is the extensive history this company has in the United States, going through the Great Depression, and World War II. Frito – Lays vision is all about the fun – from making tasty snacks, and helping their customers. (Frito-Lays: Company)

Food can teach how cultures developed their cuisine. Sometimes poverty forces people to utilize strange ingredients. Sometimes certain crops are more abundant than others, thus the brunt of their food composes of that crop. Necessity forces people to improvise their cuisine; in the earliest times, people cooked food to survive, not to entertain their taste buds. People can also learn how each culture savors its food. For example, the French eat their food quickly. People can also learn about the community through food, how families, schools, and religious institutions eat. Food is essential as it is “where culture and ecology intersect”, and the act of eating teaches people humanity. Someone can refer to this source’s many points on what food teaches to build an argument on how food is cultural

“Customization of bread types, flavor, toppings and ingredients coupled with fresh, steamed, toasted preparations provide combinations that appeal to almost all consumers” (Tristano in Levin, 2008). Based on the factors and demographic data exposed above the following market needs were identified:

Food, has a specific meaning to all of us; for some it is a form of nourishment, for others it is a cultural act,

Panera Bread's mark item is new prepared artisan bread made with restricted fixings and no additives or chemicals. The menu gatherings were new prepared products, made-to-request sandwiches and plates of mixed greens, soups, light dishes, and bistro drinks. They also effectively competed in five submarkets of the nourishment far from home industry. Panera Bread uses its particular menu, signature bistro configuration, welcoming atmosphere, working frameworks, and unit area system to contend effectively. The submarkets that Panera contends in are breakfast, lunch, daytime, light night admission for take-out or eat in, and bring home bread. Panera's objective was to build feasting at different supper times: breakfast, lunch, daytime, and supper. Panera also improved their menu by keeping in mind their end goal to end up distinctly a broadly perceived brand name and to be the predominant eatery as well as a claim to fame while being a specialty bread shop. The menu improvements concentrated on pulling in clients amid the night feast hours and client

Panera Bread is a symbol of warmth and welcome and they believe that food should be so good that you should feel good about eating it. Thirty years ago Louis Kane and Ron Shaich began a simple commitment: to bake fresh bread from fresh dough in their bakery-cafes, taking no short cuts, just bakers with simple ingredients and hot ovens (Panera Bread, Media, n.d.).

The target audience is artisan bread consumers. Not everyone enjoys artisan bread; it is important to narrow down the target audience so that money isn’t wasted. Advertising is expensive and it is not possible for one single product to satisfy everyone. Selecting the target audience is a choice that the advertisers have to make. Data is taken based off of the United States population and different demographics are viewed within the average household. The numbers suggest the success that Breadsmith has with its customers. Any numbers greater than 100 are a good thing. The target audience can be determined with the help of the chart which shows the demographics of the average households who purchase non-white bread. The average age, gender, marital status, and house hold income are the demographics focused on for the target audience.

Food, noun, is any nutritious substance that people or animals eat or drink in order to maintain life and growth. Many people don’t know a lot about where their food came from and who makes it, but there is way more behind the food. Working conditions are a huge problem across the country and world.

Sandwich Blitz has many strengths. The biggest is that they have eight stores in the area surrounding the hospital, three universities and many office complexes, all of which are high-traffic areas. Since they have eight stores the name is one that is recognized by customers, so they are confident in the product they will be receiving. Why go to a new business when you have one you already know? The business is owned by Dalman, who is knowledgeable in the area of food distribution and Sandwich Blitz’s menu and Lei, who was previously a certified public accountant. A focus on healthy foods to upscale customers is a strength but focusing on upscale customers also has its weaknesses which we will discuss later. These customers are willing to pay a higher price knowing that they will be receiving

“A loaf of bread in every arm” is the mission statement of Panera Bread Company (Vincelette & Fogarty, 2010, p.1). Panera started as a small bakery under the name Au Bon Pain and grew to one of the largest fast food service companies in the U.S. In 2008 they had the 5th overall rating in the restaurant industry. “Panera Bread is widely recognized for driving the nationwide trend for specialty breads” (Panera Bread, 2011).

Panera Bread Bakery and Café boast of its quality of food and market it as freshly baked breads prepared everyday. But with this kind of strategy involves a lot of spoilage, contributing to the high cost that the company is incurring. In the statement provided in the case, despite the increasing operating profit since 2001, the profit margin remains to be low.

This approach has been one of the main competitive advantages of the company that maintained its stores and cafes in a friendly and ambient atmosphere in various locations. The company did not start as a traditional fast food restaurant, but rather as a network of places where people could fulfill their natural instincts with healthy and freshly cooked food with a little higher than average price range. Panera Bread was one of the trend makers of casual-food restaurants, whose vision was entirely different from the typical model of public facilities. All of the locations shared a common design and menu that created a unique environment of the franchise. Moreover, in order to enable high-quality service, the executive team of the company decided to equip all of the bakery’s completely to be capable of making their own products directly to the spots. This fact allowed to reach a certain level of autonomy and reliability of the brand that always managed to deliver and provide the freshest and natural

Food is one of the basic needs of a human being to survive. All of us depend on food for having a good health, therefore with the lack of food many people will be starving and malnourished.