Feasibility Study for Laundry

3859 Words Jul 16th, 2011 16 Pages
LAUNDRY FEASIBILITY STUDY

I. INTRODUCTION

a. Background b. Laundry Shop Profiling

II. MARKETING ASPECT

c. The Laundry Business Industry d. Target Market i. Target Location 1. Demographic Study a. Makati b. Manila c. Pasay 2. Industrial Market 3. Supply and Demand Analysis ii. Competition 1. Major Competition 2. Plotting of Laundry Shops a. Makati b. Manila c. Pasay iii. Comparative Price Analysis iv. Marketing Strategies

III. TECHNICAL ASPECT

e. Types of Washer & Dryers f. Operating Procedure i. Sorting ii. Preparing & Pre-Treating iii. Detergents iv. Bleach v. Stain
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The business usually will benefit from partners who have complementary skills.

Disadvantages of a Partnership

5 Partners are jointly and individually liable for the actions of the other partners.
Profits must be shared with others.
Since decisions are shared, disagreements can occur.
Some employee benefits are not deductible from business income on tax returns.
The partnership may have a limited life; it may end upon the withdrawal or death of a partner.

Sole Proprietorship disadvantage in terms of laundry servicing againts Corporations and Partnerships is the capacity to service institutionalized companies. It has minimal capitalization but lower chances in achieving higher revenue which corporate accounts offers. Its sustainability depends on residential and semi-commercialized clients.

II. MARKETING ASPECT

A. The Laundry Industry

Table 3: Industry Growth

| GROWTH RATE | LOCATION | 2005-2006 | 2006-2007 | MAKATI CITY | 18% | -60% | MANILA | -13% | -2% | PASAY CITY | 16% | 31% | Grand Total | 8% | -20% |

The above table shows that from 2005 to 2006, the industry grew by 8% while for 2006 to 2007 it indicates a decreased in growth by 20% which translates that location was saturated. Pasay City on the other hand shows an increasing trend from 2005 to 2007. Makati has a remarkable decreased of 60% while Manila is constantly declining from 2005 to 2007.

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