Feasibility Study of Boutique

For people who wants to buy clothing in Myer, they usually go shopping with friends or family, so they could get some suggestions from others. When people making decisions of buy new clothes, usually they have little knowledge of how the cloth will looks like on them, so they need to try them on, this process often take a long time. The influcences at the points of sales of these products will be whether customers like the style or not, the suggestions from friends, families and salesperson, and whether customers think the product worth the price (Rahman, Rahaman, Jensen, & Gällstedt 2008, p. 42-43).

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

We could put more women’s items setup in window display at the entrance of each store. If the same products are available in all channels, customer can shop at the stores with all sizes, style and color, and the estimated sales will increase in retails. In addition to the promotion of women’s items at shop such as shoes, swimwear and dress would widen the choices for the customer. They could offer crossover brand name products and sponsor the qualified and famous explorers, athletes and celebrities to attract the customer’s attention and boost up more sales.

Rana Chowdury is currently the manager of I.T store systems and store support for a company that has 4 different brands. The 4 brands are Hot Topic, which specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts, Skinny Jeans, Band T-shirts, Music T-shirts. Torrid is all about the Fashion for Plus-Size Style and Trendy Clothes for women. Box Lunch for Apparel, Gifts, Gadgets, & more that also helps provide a mean to a person in need with every purchase and finally Lovesick is young, trendy, affordable fashion & accessories for curvy girl’s sizes 10-30.

The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years, reports MarketLine. Clothing retailers account for the largest share of the market at almost 65% in terms of value. We will first seek customers locally, but will increase our range as we build our brand and are confident in our image.

pricing trend in women’s apparel, and what are the main factors that are leading to

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Discount ladies' apparel has been considered as a standout amongst the most beneficial business. The reality behind this is as ladies, in character,

Keeping all the above factors in to account, site near Surat which is a hub for various textile mills, chemical plants and others small and medium enterprises has been identified. There are more than one thousand textile mills located in Gujrat and out of these more than 50 percent mills are situated in this area only. These centers would ensure constant demand for the

The report includes Mary Katrantzou’s strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers the unique and unseen designs in the fashion industry.

Throughout the article the authors use many different sources to prove their case and strengthen her argument and appeal to their ethos, these sources include “Winship a writer who wrote Inside Women’s Magazine” and Chua who also wrote “Shopping for women’s fashion in Singapore”. Using these sources shows the readers that the authors have done their homework and are using reliable sources to support their claim. They also use a statement from a thirteen year old girl who gives her opinion on the current fashion trends which show her take on how she feels about

The U.S. women’s apparel industry market is mature, given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry, there are 6 categories of clothing in which companies compete: haute couture, designer, bridge, better, moderate, and budget. Each category targets customers with different needs and different price ranges, with haute coutre and designer clothing ranging upwards from $10,000 and moderate

The fashions of the past 100 years greatly differ from the styles of the present. Some of the trends of the trends of our generation were inspired by those years, while others remain out of style. Our fashions are not only brought back from the past, but some are brand new ideas fashion designers create. Fashion is an alternating compilation of styles that suffice diverse people and contradistinctive times. Fashion can be considered an expressive art, with the human physique as its canvas, and as a symbolization of one’s class, employment, imagination, and emotions.

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.